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The Benefits of Universal User Experiences

Tim Bridgham

Over the past five years I’ve supported users with their technology questions, either as an IT professional or “that techie friend,” and one constant that remains is the usefulness of a universal user experience. Maintaining a consistent design, feel, and set of interactions across devices is at the heart of universal user experience.

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Hiring a User Experience Design Firm

Kelly Franznick

Thinking of working with a user experience (UX) design firm? You may not know where to start.

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Understanding User Experience: What Is It and Why Is It Important?

McKayl Barrows

At Blink, the user experience is engrained in everything we do. Here's how we define UX and why it's important for you and your company.

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Improving the User Experience of Healthcare Provider Websites

Tom Satwicz, Ph.D.

Blink has worked with a variety of healthcare providers over the last several years to understand the users of their websites. The results of this work have been research-based recommendations and design solutions that address many common challenges. Today, we are publishing a whitepaper that summarizes the challenges providers face online, and how a research-based approach to user experience can help meet the needs of their patients and employees.

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What You You Need to Know About Business-to-Employee User Experience

Kelly Franznick

We answer the question, "What is B2E UX?" and discuss three reasons why adopting easy-to-use technology for your employees will enrich your company.

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Understanding User Expectations

Blink Staff

Amit Saxena

Understanding user expectations has enabled us to make detailed recommendations and help clients deliver great user experiences. From our research, here are two examples showing how expectations influence the user experience.

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Personal Health Metrics and Good UX: Partners in Healthcare

John Dirks

When coupled with a good user experience, personal health apps and data can inspire positive behavioral or lifestyle changes.

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Comparing Apples & Peaches: Why Great UX Is Essential For Success

Tom Satwicz, Ph.D.

UX and operations cannot succeed without each other. The right operation gives rise to great UX, yet a great UX is necessary to build a business operation that is profitable, sustainable, and growing.

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The Client Debrief, Part Two: 7 Steps to a Successful Meeting

Trista Meehan

Now that the benefits have been covered, let’s talk about the nuts and bolts of running an effective research debrief meeting with your clients. A little smart prep work can save a lot of time and effort when analyzing/reporting research results, especially when your time and budget is limited.

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The fine art of creating experience maps 

Kathryn Kitchen

Here are more details about how we think about target users and their engagement with products to inform experience maps.

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Seven questions to ask when selecting a UX consulting firm

Roxane Neal

If your project needs the skills and expertise of a user experience (UX) consulting firm, you may not know where to start.

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UX and SEO — A love story

Tristan Plank

If you want to design the best experience for your users, you need to know their stories. Here at Blink we recently wrapped up a project that demonstrated how the “qualitative story” of user research and the “quantitative story” of SEO and analytics can be paired to produce powerful insights that provide the evidence you need to craft the right experience.

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