Reimagining to Tell Science’s Most Important Stories
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Sep 28, 2023 | Updated Apr 11, 2024

Reimagining to Tell Science’s Most Important Stories

NASA released its updated website last month after two years of rigorous user experience research, strategy, and design in collaboration with Blink UX.

Nov. 1, 2023

Seattle, Washington
— Last month, NASA began the transition to elevate its primary digital platforms,, and NASA + backed by years of user experience preparation, planning, research, design, testing, and refinement with Blink UX, an Mphasis Company.

Blink's researchers surveyed 2,633 audience members, interviewed 202 NASA stakeholders, and conducted 268 quantitative user research sessions to build the foundation for the robust experience strategy and design system behind NASA’s reimagined web experience.

NASA believes a unified experience will allow them to build a broader, more engaged audience around the world and inspire the next generation of scientists.

The three new web platforms offer a user-friendly, topic-driven experience featuring a powerful search engine, easy navigation, and improved publishing tools that will enable content creators to tell consistent, engaging stories to captivate the American public and inspire the next generation of scientists.

NASA partnered with Blink for the firm's expertise and commitment to a user-centered design approach, experience modernizing legacy platforms, and ability to implement a custom design system.

Read our case study, explore the reimagined and, and stay tuned for the upcoming launch of the new streaming platform, NASA +.


Blink Interactive, Inc., d/b/a Blink UX, is a subsidiary of Mphasis Corporation.

About Blink UX

Blink UX is a design consulting firm creating products that people use, love, and remember. Blink has over two decades of experience in UX research, strategy, and design, partnering with innovative industry leaders, including Amazon, Chase, Bill & Melinda Gates Foundation, Google, Meta, and NASA. For more information visit

About Mphasis

Mphasis (BSE: 526299; NSE: MPHASIS) applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of the cloud and cognition to provide hyper-personalized (C=X2C™=1) digital experiences to clients and their end customers. Mphasis’ Service Transformation approach helps “shrink the core” through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed, and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Click here to learn more.

Media Contact

Jacob Phillips
Senior Marketing Manager
Blink UX
(206) 447-9551
[email protected]