Shaping the Future With Artificial Intelligence
As a firm, we’ve always been focused on creating the highest-value experiences for every product we work on, often incorporating the power of AI. When it comes to recommending AI-powered solutions, our approach is rooted in evidence. We dive deep into research to get to know our users and craft products that not only meet their needs but also play by the ethical rules.
We envision a wide range of AI-powered concepts, whether it’s solutions that automate user tasks or help users do the job better themselves. We put our ideas to the test, involving real users whose valuable feedback becomes the framework for refinement.
Over the past several months, we’ve tested a variety of AI tools to better understand this ever-evolving landscape. We’re excited to share our findings with you as we know AI has the potential to have a transformative impact on our clients, their customers, and their businesses.
Concept Testing
Envisioning
Prototyping
Interaction Design
Usability Testing
Visual Design
Education Technology
Financial Services
Healthcare
Insurance
Utilities
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An imperative element of our AI work is a commitment to continuous learning. This technology is advancing at a rapid pace and we need to have rigor in our education and an appetite for diverse perspectives, news, and trends, especially as we aim to advocate for ethically sound consumer and enterprise solutions.
Benjamin Shown, Head of Design at Blink UX
Our work in AI
CONSUMER
Smart, confident saving made easy
Industry: Financial Services
We collaborated with Gesa to design “Ways to Save,” a smart, on-demand feature that uses artificial intelligence and machine learning to review members’ spending habits and make personalized recommendations to increase their spending power and overall credit rating.
CONSUMER
Automotive meets AI
Industry: Automotive
We’re partnering with an international mobility brand to envision the future of electric vehicles in 2026. Our client — responsible for adding tech-focused features to their next line of EVs — is collaborating with Blink to inform their product roadmap and rethink the driving experience with AI.
CONSUMER
Changing the course of professional growth
Industry: Education Technology
We’re teaming up with a leading technology company to explore how AI can supercharge its training platform for IT professionals. Evidence-based enhancements — such as custom course recommendations and AI-powered accessibility features — will help our client create a personalized experience that empowers learners and fuels career growth.
ENTERPRISE
Surfacing documents with a single click
Industry: Insurance
One national insurance client is using AI to help lenders conduct comprehensive title searches on properties nationwide. We collaborated to design a modern, AI-powered search assistant that contextually flags relevant title searches and recommends potential next steps for agents. This AI-driven tool makes title evaluation more efficient and accurate than ever.
ENTERPRISE
Rerouting power in an instant
Industry: Utilities
We partnered with a leading utility provider to create a platform that uses predictive automation to reroute electricity during power outages. Using AI simplifies the workflow for electrical grid managers and significantly reduces outage times for customers.
ENTERPRISE
Maximal impact with minimal training
Industry: Financial Services
One prominent cryptocurrency company needed a way for compliance agents to quickly uncover, verify, and report illicit activity on customer accounts. We created a customized agent platform that leverages a large language model to promote efficient communication and transforms a wealth of data into visualized insights to guide agents, no matter their level of experience.
ENTERPRISE
Aggregating drug data by the millions
Industry: Healthcare
We’re partnering with a leading provider of drug databases to envision an automated platform that elevates medication data across large systems. This platform will help hospital admins and physicians avoid harmful mistakes and deliver proper patient care. With natural language queries and automatic quick access tags, admins and physicians can speed up their workflows and quickly find the resources they need.
AI-driven transformation
Far removed from a move-fast-and-break-things mentality, we approach our AI work with intention, healthy critique, and a user-centered mindset to anticipate both intended and unintended outcomes.
We’re actively evaluating new AI tools to gain deeper insights into this ever-evolving landscape. AI has immense potential to empower our clients and improve experiences for their customers and employees, and we look forward to sharing our findings with you.
Ready to harness the power of AI? Share your project goals, and let’s design an evidence-driven solution together.
Featured insights
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