Shaping the Future With Artificial Intelligence

As a firm, we focus on designing the highest-value experiences for the products we create, which often involve the power of AI. When it comes to recommending AI-driven solutions, our approach is rooted in evidence. We dive deep into understanding our users and craft products that not only meet their needs but also align with the principles of ethical design.

We envision a wide range of AI-powered concepts, whether it’s to automate tasks or help users do the job better themselves. We put our solutions to the test and involve real users whose valuable feedback becomes our framework for refinement.

Services
User Research
Concept Testing
Envisioning
Prototyping
Interaction Design
Usability Testing
Visual Design
Industry
Automotive
Education Technology
Financial Services
Healthcare
Insurance
Utilities

An imperative element of our AI work is a commitment to continuous learning. This technology is advancing at a rapid pace and we need to have rigor in our education and an appetite for diverse perspectives, news, and trends, especially as we aim to advocate for ethically sound consumer and enterprise solutions.

Ben Shown Headshot Small Circle

Benjamin Shown, Head of Design at Blink UX

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Our work in AI

CONSUMER

Smart, confident saving made easy

Industry: Financial Services

We collaborated with Gesa to design “Ways to Save,” a smart, on-demand feature that uses artificial intelligence and machine learning to review members’ spending habits and make personalized recommendations to increase their spending power and overall credit rating.

Gesa Case Study
Gesa Wise Ways AI Tool

CONSUMER

Automotive meets AI

Industry: Automotive

We’re partnering with an international mobility brand to envision the future of electric vehicles in 2026. Our client — responsible for adding tech-focused features to their next line of EVs — is collaborating with Blink to inform their product roadmap and rethink the driving experience with AI.

CONSUMER

Changing the course of professional growth

Industry: Education Technology

We’re teaming up with a leading technology company to explore how AI can supercharge its training platform for IT professionals. Evidence-based enhancements — such as custom course recommendations and AI-powered accessibility features — will help our client create a personalized experience that empowers learners and fuels career growth.

ENTERPRISE

Surfacing documents with a single click

Industry: Insurance

One national insurance client is using AI to help lenders conduct comprehensive title searches on properties nationwide. We collaborated to design a modern, AI-powered search assistant that contextually flags relevant title searches and recommends potential next steps for agents. This AI-driven tool makes title evaluation more efficient and accurate than ever.

ENTERPRISE

Rerouting power in an instant

Industry: Utilities

We partnered with a leading utility provider to create a platform that uses predictive automation to reroute electricity during power outages. Using AI simplifies the workflow for electrical grid managers and significantly reduces outage times for customers.

ENTERPRISE

Maximal impact with minimal training

Industry: Financial Services

One prominent cryptocurrency company needed a way for compliance agents to quickly uncover, verify, and report illicit activity on customer accounts. We created a customized agent platform that leverages a large language model to promote efficient communication and transforms a wealth of data into visualized insights to guide agents, no matter their level of experience.

AI Assistant
AI Assistant

ENTERPRISE

Aggregating drug data by the millions

Industry: Healthcare

We’re partnering with a leading provider of drug databases to envision an automated platform that elevates medication data across large systems. This platform will help hospital admins and physicians avoid harmful mistakes and deliver proper patient care. With natural language queries and automatic quick access tags, admins and physicians can speed up their workflows and quickly find the resources they need.

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AI-driven transformation

Far removed from a move-fast-and-break-things mentality, we approach our AI work with intention, healthy critique, and a user-centered mindset to anticipate both intended and unintended outcomes.

We’re actively evaluating new AI tools to gain deeper insights into this ever-evolving landscape. AI has immense potential to empower our clients and improve experiences for their customers and employees, and we look forward to sharing our findings with you.

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Featured insights

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Industry

Automotive

Education

Technology

Financial Services

Healthcare

Insurance

Utilities