Product Design
Solving complex problems through an evidence-driven design process that delivers innovative, useful, and inspiring products
- Design Workshops
- Interaction Design
- Visual Design
- Prototyping
- Front-end development
Foundational Research
Foundational research uncovers end-user needs, motivations, and context of use; informing great design
- User and Stakeholder Interviews
- Ethnographic Research
- Contextual Inquiry
- Diary Studies
- Comparative Analysis
- Surveys
- Data Analytics
Design Strategy
Providing leadership teams with the strategy and vision to improve the customer experiences of their products and services; aligning internal teams around user experience and design thinking
- Customer Experience Benchmarking
- Strategy and Envisioning Workshops
- Vision Prototypes
Service Design
Looking at customer touch-points across channels, ensuring they experience the brand intuitively, consistently, and delightfully
- Customer Experience Journey Mapping
- Future State Storyboards
- Cross-channel Blueprints
- Experience Prototypes
Brand Expression
Envisioning brands through differentiated features, interactions, and visuals; all elements working in concert to express and extend the brand
- Signature Experiences
- Design Languages
- Design Systems
Evaluative Research
Identifying opportunities to improve experiences delivered through any technology using our state-of-the-art research methods and labs
- Usability Testing
- UX Metrics
- Concept Evaluation
- Accessibility Reviews
- Expert Reviews
- Field Trials
- Data Science and Analytics