Cookie Policy
Mphasis Blink Cookie Policy
Last updated: 4th July 2025
1. Introduction
At Mphasis Blink, we strive to honour the privacy and security of data we collect from visitors using our website, while acting as a personal data Controller under relevant data protection laws, regulations, rules, and statutes. We aim to improve the experience of visitors to our websites. Our website uses cookies, in combination with pixels, local storage objects, and similar devices (collectively, “cookies” unless otherwise noted) to distinguish you from other users of the website.
This policy (“Cookie Policy”) describes the types of the cookies we use on our website and the purposes for using them.
Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you.
2. What is a Cookie?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device, which is like computer memory. Cookies can remember end user preferences, improve user experience as well as adjust content to items most relevant to end users. The Cookies shall be sent to the original website or another website that recognizes the cookie and acts as a memory for a website, allowing the site to remember details on subsequent visits.
First and third-party cookies: Whether a cookie is 'first’ or 'third' party refers to the domain placing the cookie.
- First-party cookies are set by a website that you visit.
- Third-party cookies are set by a domain other than that of the website visited by the user.
If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
Persistent cookies: These cookies remain on a user’s device for the period specified in the cookie. The primary purpose of persistent cookies is to provide users with a user-friendly browsing experience by auto-filling information that the user may have already provided.
Session cookies: These cookies contain an identifier that a website server sends to a browser for temporary use. A browser session starts when a user opens the browser window and finishes when they close the browser window. All the session cookies are deleted once you close the browser.
3. What Cookies Do We Use and Why?
The website uses cookies to distinguish you from other users of the website. This helps us to improve and provide you with valuable experience when you browse the website. The cookies we may use on the website are as follows:
3.1 Strictly Necessary cookies
Let you move around the website and use essential features like secure areas. Without these cookies, we cannot provide the requested services.
We use these Strictly Necessary cookies to
- Identify you as being logged in to the website and to verify your identity
- Make sure you connect to the right service on the website when we make any changes to the way it works
- For security purposes
Cookie List
| S No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
| 1 | sp_landing | .spotify.com | Required to ensure the functionality of the integrated Spotify plugin. This does not result in any cross-site functionality. | 1 day | HTTP |
| 2 | __cf_bm | vimeo.com | This cookie is used to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of their website. | 1 Day | HTTP |
| 3 | of.humanVerified.event | .blinkux.com | This cookie is used to track and verify human interactions on the website, ensuring that the events and activities being recorded are genuinely initiated by users, thus enhancing security and performance metrics. | Session | HTTP |
| 4 | _GRECAPTCHA | google.com | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | 6 months | HTTP |
| 5 | CRAFT_CSRF_TOKEN | blinkux.com | This cookie is used by Cloudflare to identify trusted web traffic. | Session | HTTP |
| 6 | sp_t | .spotify.com | Required to ensure the functionality of the integrated Spotify plugin. This does not result in any cross-site functionality. | 1 year | HTTP |
| 7 | of.cookiesSupported | .blinkux.com | This cookie is used to determine if the user's browser supports cookies. | Session | HTTP |
| 8 | CookieScriptConsent | .blinkux.com | This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly. | 1 month | HTTP |
| 9 | of.humanVerified | .blinkux.com | This cookie is used to distinguish human users from bots to enhance the security and performance of the website. | Session | HTTP |
| 10 | li_gc | .linkedin.com | Used to store guest consent to the use of cookies for non-essential purposes | 6 months | HTTP |
3.2 Performance cookies: collect information about how you use the website, e.g., which pages you visit, and if you experience any errors. These cookies do not collect any information that could identify you and are only used to help us improve how the website works, understand the interests of our users, and measure the efficacy of our advertising.
We use Performance cookies to:
- Conduct web analytics: Provide statistics on how the website is used
- Perform affiliate tracking: Provide feedback to affiliated entities that one of our visitors also visited their site
- Obtain data on the number of users of the website that have viewed a product or service
- Help us improve the website by measuring any errors that occur
- Test distinctive designs for the website
Cookie List
| S No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
| 1 | _ga | blinkux.com | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. | 1 Year 1 month | HTTP |
| 2 | _ga_V6CQ484C48 | .blinkux.com | This cookie is used by Google Analytics to persist session state. | 1 Year 1 month | HTTP |
3.3 Functional cookies: enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. We use Functional cookies to enable cookie consent on the website.
Cookie List
S No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
| 1 | ofs |
.blinkux.com | This cookie is used to optimize the functioning of the website, ensuring a smooth and streamlined user experience by maintaining session state across page requests. | Session | HTTP |
| 2 | _cfuvid |
.vimeo.com | This cookie is used for the purposes of tracking users across sessions to optimize user experience by maintaining session consistency and providing personalized services. | Session | HTTP |
| 3 | of.firstVisit |
.blinkux.com | This cookie records the date and time of the user's first visit to the website, to enhance user experience by enabling the website to distinguish between new and returning visitors. | Session | HTTP |
| 4 | vuid |
.vimeo.com | These cookies are used by Vimeo video player on websites. | 1 year 1 month | HTTP |
| 5 | of.lastPageviews |
.blinkux.com | This cookie is used to record the pages the user has visited on the website to provide better navigation and user experience. | Session | HTTP |
3.4 Targeting cookies (or Marketing cookies): are used to track your visit to the website, as well other websites, apps, and online services, including the pages you have visited and the links you have followed, which allows us to display targeted ads to you on the website. Please be aware that if you opt out of Targeting cookies, you are not opting out of seeing advertising. You will still see adverts, but they just may not be as relevant to you and your interests.
We may use Targeting cookies to:
- Display targeted ads within the website.
- Improve how we deliver personalized ads and content, and measure the success of ad campaigns on the website
Cookie List
| S No. | Cookie Name | Provider | Purpose Description | Expiry | Type |
| 1 | _gcl_au | blinkux.com | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 Months | HTTP |
| 2 | _gcl_aw | blinkux.com | This cookie plays a critical role in enhancing digital advertising efforts. It works round the clock, recording clicks on Ads and aiding marketing strategies to be more effective without collect any PII. | 3 Months |
HTTP |
| 3 | MCFXNumberSwap | .blinkux.com | This cookie tracks user behavior and preferences on the website to deliver more relevant advertisements or personalize content. | 1 day |
HTTP |
| 4 |
GCL_AW_P |
.googleadservices.com | This cookie is used by Google Ad Services to measure the effectiveness of advertising campaigns and to improve the relevancy of ads presented to users. | 3 months | HTTP |
| 5 | lidc | .linkedin.com | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. | 1 day | HTTP |
| 6 | fx_referrer | .blinkux.com | This cookie allows websites to track where their visitors are coming from. | 7 days |
HTTP |
| 7 | fx_info | .blinkux.com | This cookie is used by websites to enhance user experience by remembering user preferences and providing personalized features. | 7 days |
HTTP |
| 8 | test_cookie | .doubleclick.net | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. | 15 minutes | HTTP |
| 9 | IDE | doubleclick.net | This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 1 year | HTTP |
| 10 | __fx | .blinkux.com | These cookies are likely referring to cookies used by websites related to foreign exchange (FX) trading or services. These cookies are small text files that websites store on computer to enhance functionality, personalize experience, and potentially track browsing activity for marketing or analytics purposes. | 1 year 1 month | HTTP |
| 11 | bcookie | .linkedin.com | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | 1 year | HTTP |
Certain cookies may fulfil more than one of these purposes. Please note that our website may not work properly if you disable all cookies.
4. Social media Links
On our website we have included links to social media networks such as Facebook, Instagram, LinkedIn, and Twitter to promote webpages (e.g., “like,” “pin”) or share (e.g., “tweet”). These links work using pieces of code coming from Facebook, Instagram, LinkedIn, and Twitter themselves. This code places cookies. These social media link also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to realize what they do with your (personal) data which they process using these cookies. Facebook, Instagram LinkedIn and Twitter, LinkedIn are in the United States.
5. When do we require your consent?
We request your consent before placing cookies on your device. You can give your consent by clicking on the appropriate button on the banner displayed to you. If you do not wish to give consent or seek to withdraw your consent to any cookies at any time, you will need to delete, block, or disable cookies via your browser settings. Please note that disabling these cookies will affect the functionality of the website and may prevent you from accessing certain features on the website.
6. Are there any third parties involved?
When you permit us, we may share data collected using cookies and similar technologies on our website with selected third-party partners. Hereunder is the table indicating the third-party providers with whom we share your data and the purposes for which they may use it.
| Third Party Provider | Purpose |
| Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and the pages loaded, with the purpose of personalizing and improving the Twitter service. | |
| To deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| To advertise products and services on the internet, to measure the performance and effectiveness of those ads and to support marketing and analytics. | |
| For tracking the use of embedded services. | |
| Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. | |
| Google Analytics | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. |
7. How to disable cookies
You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. Your web browser will have an option you may select that will block cookies. For understanding these settings, the following links may be helpful:
Firefox
Google Chrome
Microsoft Edge
Safari
8. Contact
You may raise any concerns or send any queries with regards to the use of cookies on this website by email to or addressed to [email protected]
For more information about our privacy practices, please review our privacy policy: Privacy Policy | Blink UX Consulting & Research Firm