Services Insights & Strategy Experience Strategy

Experience Strategy

Build a strategy that aligns so closely to your user needs and business goals you won’t second guess where to invest.

Work with Blink UX
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Insights & Strategy

Collect the inputs; consider the lens

To develop a strategy, we start by gathering the core inputs: user insights, business goals, technical capabilities, market conditions, and customer and employee journeys.

From there, we look at these inputs through multiple lenses so we can consider all factors impacting your business day-to-day—UX maturity, brand differentiation, organizational alignment, risk management, and inclusive design. With this approach, we get the full picture of business challenges and opportunities, allowing us to create strategies that are build to last and resonate with your audience.

Drive business success with experience-led strategies.
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Boost company wallet share by

5-10%

Source: McKinsey & Company

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Improve customer satisfaction by

20-30%

Source: McKinsey & Company

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Increase cross-sell rates by

15-25%

Source: McKinsey & Company

The impact

Supporting real business outcomes

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Reduce risk

When you make decisions backed by a deep understanding of why your users do what they do, you can innovate with confidence and take calculated risks.

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Get the organization on board

Even the most innovative ideas remain concepts without a robust change management plan in place. Our strategic insights are the foundation for influence and sustainable change.

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Innovate fast, grow faster

Leveraging a decision-making framework backed by user insights reduces internal debate about what to create for your users and when.

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Client stories

Turning questions into competitive advantage

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Qualcomm

Crafting a business strategy for lasting change

Global semiconductor company, Qualcomm, was falling behind its competition and needed a better user experience to differentiate. We mobilized a common vision, co-created a change strategy, and provide a actionable toolkit to guide next steps.

Activities
  • Foundational research
  • 33 stakeholder and user interviews
  • 2-day, multi-continent strategy workshop
Deliverables
  • Change strategy and roadmap
  • Enterprise-level design system
  • Customer-centered design playbook
Blink UX Experience Strategy Sonos

Sonos

Bringing strategy to life with captivating vignettes

How we deliver insights varies, but the priority stays the same—make them durable and engaging. Sonos partnered with us to craft a strategy that would set its new service offering apart in the market.

Activities
  • Stakeholder and in-home user interviews
  • Comparative audit
  • Diary study
Deliverables
  • Final recommendations report
  • Experience principles
  • Feature-agnostic storyboards
Blink UX Cisco U Learning Experience 2x

Cisco

Building new revenue streams for a leading tech company

Cisco saw an opportunity to tap into a new market of emerging tech professionals. The company partnered with Blink to redesign its learning platform, Cisco U., with this new audience top-of-mind.

Read Case Study
Activities
  • 10 stakeholder interviews
  • 12 foundational research sessions
  • 24 concept testings sessions
Deliverables
  • Brand strategy
  • Product Strategy
  • Logo Design
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Who we’ve partnered with

Connecting thousands of enterprise data points through visualization

Building an AI-powered compliance platform of the future

Lowering application abandonment by 50% with a member-first experience

Defining the product vision for cloud-based course irrigation

Designing a seamless path-to-purchase for automotive customers

Crafting a product vision to redefine how readers find their stories

Align on a strategy to create a unified enterprise-level design system

Envisioning a modern, unified, and scalable tool set for sellers

What matters most isn't what your users say, but what they do and why they do it. Understanding that leads to resilient and confident business strategies.

Tom Satwicz, Chief Research Officer at Blink UX

The deliverables

A strategy built on durable insights

Our research insights are made to stick. How we deliver them is tailored to your unique business needs.

Deliverables may include:

  • User journey maps
  • Customer experience strategy framework
  • Vignettes & storyboards
  • Service blueprints
  • Thinking styles & personas
  • Design targets & priorities
  • Inspirational reviews

Get in touch

Want to create better experiences for your users? Tell us about your product, and let’s get started.

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