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Top Five UX Opportunities in Digital Health

Written by

Geoff Harrison

Improving the Patient/Provider Experience

In her talk a few weeks ago at ConveyUX, Mary Haggard of Providence Health and Services outlined some of the challenges that healthcare systems face to meet the needs of a rapidly changing population. More people are developing chronic illnesses than ever before, people are losing their access to healthcare, and the elderly population is growing. As patient care changes, health tech companies have to adapt.

Mary is helping address these problems by creating innovative service offerings. These innovations change traditional health service delivery models and allow the healthcare system to scale in new ways. This transformation in healthcare is moving rapidly, providing new opportunities for digital innovations every day.

There is plenty of room to improve digital health for everyone involved, especially with the help of emerging technologies and the digitization of healthcare. Some countries are even passing legislation to help fund these efforts, like Germany with its Digital Care Act. Healthcare systems have much to gain by improving their digital experience and addressing the growing needs of their patients, providers, and administrators.

Here are five key UX opportunities for digital transformation that healthcare systems are looking at for improving the patient and provider experience.

1. Electronic Medical Record

At the hub of creating better patient and provider experiences is keeping meaningful records and making use of this data for better outcomes in the healthcare space. The concept is simple, but there are several factors in healthcare and its business model that make data collection, mining, and analyzing difficult.

First, there are privacy and compliance laws around how information can be collected and who it can be shared with. Second, health records tend to be in various stages of completeness depending on how often someone sees the doctor, what conditions they have, and how a provider records the information. And third, many people’s medical records exist in different places on systems that don’t talk to each other.

But while there are obstacles, there are also great opportunities for patient care that utilize the information that does exist. Access to the data in electronic health records (EHRs) can be critical in improving patient outcomes. In the healthcare studies that we’ve done, there is a genuine eagerness from patients asking providers to personalize their experience even more. This can solve problems almost everyone is familiar with. Imagine not having to fill out a health questionnaire every time you visit your provider, or seeing possible treatment options for you based on patterns of other patients with your profile or within your family.

A personalized approach like this aligns with precision medicine practices, which aims to account for variations between individuals, like genetics, lifestyle, and environments. Digital solutions can support precision medicine in successfully meeting the needs of various patient populations. Artificial intelligence (AI) could even play a role in bringing these tools to light through powerful analytics programs.

UX Opportunities with Electronic Medical Records

  • Track and mine a patient’s health history to inform treatment.
  • Analyze data across patients to create more successful treatment plans, possibly with the help of AI.
  • Use family history and genomics for more personalized care.
  • Enable collaboration between providers with a shared record.
  • Integrate with wearable medical devices.

2. Patient Acquisition

The healthcare industry is a business, and providers need to recruit customers to keep the business running. Digital solutions can help. Referral systems within healthcare networks are still of primary importance, but consumers are starting to have more freedom to choose from different providers within the healthcare market and even specialty services by themselves. This creates a big opportunity for providers to have better systems for capturing leads directly and keeping patients in their healthcare ecosystem.

Online tools for patients to see provider availability, view costs for common procedures, and schedule appointments are more and more common. Offering patient access to data and services is an excellent way to make their experience easier. Plus, it can reduce costs by limiting the time employees have to spend on administrative tasks, from scheduling and accessing patient information to submitting claims to health insurance companies and taking credit card payments. Adding mobile health access, such as through an app, makes this approach even more appealing to prospective patients.

UX Opportunities in Patient Acquisition

  • Make appointment availability and scheduling easier.
  • Enable comparing competing solutions based on availability and cost.
  • Connect patient medical records to an appointment for context.
  • Create digital resources that are easy for aging populations, who may not be tech-savvy, to use.
  • Offer patients communication methods that go straight to their inbox.

3. Telehealth and Remote Access

There is pressure within health systems to change up healthcare delivery and make seeing the doctor easier for patients as well as increase the number of patients a provider can see. Telehealth services are aimed at doing both of these things by enabling a virtual doctor’s visit through some form of video conferencing. Physician practices have to change slightly for this digital technology, but telehealth offers easier access for many patients and can even reduce administrative costs.

There are a number of positives when the service works well, but challenges still remain in scheduling, diagnosing without physical interaction, and follow-up procedures. Providers are continuing to enhance these systems and are experimenting with different interaction models, which means it’s still early, but it also shows that this is a growth area for digital transformation in healthcare.

UX Opportunities in Telehealth

  • Create more efficient and accessible appointment opportunities through telehealth services.
  • Improve provider/patient communication post-procedure.
  • Offer provider-led, web-based wellness programs.

Related: Blink did some independent research on the benefits and barriers for getting aging populations to use telemedicine services.

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4. Patient Monitoring

To keep healthcare costs down and give patients more freedom, more treatment and care is occurring after the patient leaves the clinic. When providers create a care plan, patients can interact with it through a health app rather than the traditional six-page instructional print out.

Patient interactions outside the clinic can be monitored as well with devices capable of reporting how someone is doing with their prescribed physical therapy plan and even how their biometrics are changing over time. Wearable medical devices can also help collect this data automatically and make it easier for providers to conduct remote patient monitoring. Another emerging technology is carbon nanotubes, which contain powerful biosensors that help providers monitor the patient or provide drug delivery after the initial procedure.

The challenges for healthcare providers are integrating devices and systems that weren’t originally designed for these types of interactions. However, as the benefits to both patients and providers increase, we will continue to see more demand and infusion of technologies to enable outpatient remote monitoring.

UX Opportunities in Patient Monitoring

  • Integrate device and pharmaceutical usage with the health record.
  • Monitor treatment progress at home.
  • Track and report treatment progress without having to see a provider.
  • Monitor patients with recurring and chronic conditions.
  • Collect data from wearable tech.

5. Provider Service Delivery

The traditional model of scheduling an appointment and going to see a doctor at an office for all of our medical needs is changing. Today, providers have express care clinics that don’t require appointments and encourage patients to see nurse practitioners for common ailments. And in some cases, an in-person visit isn’t required at all.

When a patient does see a provider, the whole process can be simplified and made more seamless by integrating systems. Digital transformations allow providers to spend less time messing with logistics and more time focusing on the patient. Furthermore, providers can be more efficient and give more consistent care if they have personal history combined with information on common procedures.

UX Opportunities in Provider Service Delivery

  • Create more access to care with non-traditional express care clinics.
  • Make provider intake, discharge, and billing systems more efficient, possibly wit artificial intelligence.
  • Allow referral services such as lab work, specialty providers, and other services to be more seamless.
  • Show the provider relevant notes from past visits.
  • Show the provider relevant digital health education materials.

There is a multitude of UX opportunities in healthcare right now to design products and services that can improve the lives of patients, providers, and healthcare systems. It’s exciting to see healthcare organizations embrace UX thinking as the best way to deliver positive health outcomes.

Taking Advantage of Opportunities for Digital Transformation in Healthcare

Healthcare is an ever-changing field, and new tech companies have made it possible to improve patient care by making their experiences more efficient, safe, and accurate. Upgrading digital health solutions can benefit public health as a whole and boost patient care across practices.