Chief Experience Officer
Geoff Harrison leads Blink as the chief experience officer. He focuses developing strategies to achieve the company’s vision.
Prior to this role, Geoff led the Blink design team as the chief design officer. He was instrumental in building a full-service product design consulting practice, uniting the firm’s research expertise with strategy, design, and development. Most importantly, he created growth opportunities for talented practitioners and a culture for them to thrive in.
Geoff is involved in Blink’s most prominent accounts and makes sure that Blink is adapting clients' CX needs by developing new
engagement models and business strategies. He regularly talks about creating customer-led organizations and CX strategy on podcasts and at design conferences.
Prior to Blink, Geoff founded geoffco, a product design studio, and was the creative director at Modern Digital Seattle. He holds a bachelor's degree in graphic design and mass media management from Miami University in Ohio and a graduate certificate in user-centered design from the University of Washington.
Outside of Blink, Geoff heads the board of the Seattle Tennis and Education Foundation, an after-school program for underserved youth. You can also find him in our Northwest mountains trying to keep up with his 3 teenage boys skiing, hiking and climbing. More reasonably, he enjoys cooking and finding great places to eat with his wife.
4 min
Organizations that embrace evidence-driven design increase profits, retain customers, and align on business goals quicker than their engineering-led counterparts. This article will discuss what it means to be a design-led organization and how you can apply design in any industry.
9 min
Here are five key UX opportunity areas healthcare systems are looking at for improving the patient/provider experience.
7 min
We set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one person thinks is clever and clear, someone else may see as complex and opaque.