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Siri Mehus, Ph.D. Principal UX Researcher


Should You Use a Focus Group for Product Design Research?

At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that? There are two main ways in which focus groups differ… Read more

All Things In Moderation: Trade-Offs In Moderated & Unmoderated Usability Testing

At Blink we practice evidence-driven design. That means that the design recommendations and decisions we make are grounded in solid data and sound reasoning. But what counts as good evidence? What are the data and reasoning that stand behind a well-motivated design decision? For the majority of our projects, our evidence comes from qualitative, observational… Read more