Archive for June, 2015

It isn’t uncommon for clients to attempt to cut costs by bringing recruiting for a research project in-house. However, we’ve seen time and again why avoiding professional recruiting ends up costing more in the long run. Here are some reasons why we (strongly) recommend against this approach. 1. Finding the right participants takes time. We… Read more

At Blink we practice evidence-driven design. That means that the design recommendations and decisions we make are grounded in solid data and sound reasoning. But what counts as good evidence? What are the data and reasoning that stand behind a well-motivated design decision? For the majority of our projects, our evidence comes from qualitative, observational… Read more

Blinkers are an interesting and dynamic group of people. Each Blinker is carefully selected to join the team because we understand how he or she will positively contribute to our culture and work. And while we do post Blinker Bios on our website, we thought we’d go a little further and profile our Blinkers on… Read more

This week I had the honor of giving the commencement address for the 2015 University of Washington’s Human-Centered Design and Engineering Department graduation ceremony. I’m a big fan of the program, so when I was asked to speak I eagerly agreed. It didn’t hit me until I was working on what to say that I… Read more

What began as a routine Friday night at home with a glass of wine and HBO ended in a trip to the local Ballard Emergency Room for acute appendicitis. No one can predict these events and I was as surprised as anyone to find myself suddenly being rushed by ambulance to Swedish hospital for a… Read more

Recently I heard Sarah Barrett of Factor describe how she overcame hurdles in creating an information architecture. These hurdles were brought on by the complexity of the domain she was designing for. At her recent meet-up, “How Hard Can It Be? Information Architecture in a Complex Business Context,” she offered lessons learned designing the information model for… Read more