What we are thinking about

Blink UX Named One of Forbes Magazine’s Best Small Companies in America!

Six of Blink UX’s nine partners celebrate being listed in Forbes Magazine February 2nd, 2016 issue. From left to right: Heidi Adkisson, Tom Satwicz, Randy Lieber, Karen Clark Cole, John Dirks, and Geoff Harrison. Being named on Forbes Magazine’s Best Small Companies in America list is truly amazing. It’s a great honor for Blink UX… Read more

BlinkThink: Gallery and Speaker Series Is Back!

BlinkThink: How Technology is Shaping Our World  Thursday, March 31, 5:30-8pm Join us at Blink UX in the Seattle Waterfront area for two interesting presentations and an artist’s reception. We’ll feature the art of Gregory Beams and presentations from Dr. Megan Moreno and Dr. Kate Starbird on how technology is impacting our society. This event is free and open to the public. Wine, beer, and… Read more

Blinker Profiles: Meet Ankitha Bharadwaj

Blinkers are an interesting and dynamic group of people. Each Blinker is carefully selected to join the team because we understand how he or she will positively contribute to our culture and work. And while we do post Blinker Bios on our website, we thought we’d go a little further and profile our Blinkers on… Read more

Target 3 Innate Needs to Improve User Engagement

In our project teams, we set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one… Read more

Top 5 UX Predictions for 2016

With the evolution of technology only accelerating there is no shortage of possibilities for key UX predictions in 2016. Here are the top 5 UX themes that we predict will be at the forefront this year. 1. Investment in Enterprise UX With years of significant UX gains in the consumer space, the user experience of… Read more

Rolling out the Radical Redesign

For years I’d heard references to the Winchester House—a mansion built over many years by an eccentric heiress without any master build plan. It is well-known for its oddities such as as doors and stairs that go nowhere and windows overlooking other rooms. A couple of years ago on a Blink project I wound up… Read more

College and Career Tips for Future UX Pros

If you are a college student considering a design degree—or any degree, for that matter—you’re probably stressed, scared, and unsure about your career path. We at Blink like to mentor those new to the UX field and often chat with students in user-centered design programs. In fact, I recently met with an undergraduate student in… Read more

Connecting While Connected: Presenting at Seattle Interactive Conference

Last week I had the opportunity to present at the Seattle Interactive Conference, a two-day event celebrating the convergence of online technology, creativity, and emerging trends. The themes engagement and authenticity surfaced in several sessions that I attended before my talk. People want “real” experiences and believe technology should provide them. This idea was the… Read more

Virtual Reality User Research: Q & A

Last week, I attended the SeaVR conference in Bellevue, Washington, with fellow Blinker Ross Bohner. We were there to talk to the Virtual Reality (VR) community about the importance of optimizing the user experience of virtual reality hardware and software. We had a lot of great conversations and now would like to provide some answers… Read more

Should You Use a Focus Group for Product Design Research?

At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that? There are two main ways in which focus groups differ… Read more

meeting hands and notes
The Client Debrief, Part Two: 7 Steps to a Successful Meeting

In The Client Debrief, Part 1 we talked about the purpose and value of having a client debrief after all research sessions were completed, but prior to delivering the final report/recommendations. Now that the benefits have been covered, let’s talk about the nuts and bolts of running an effective research debrief meeting with your clients.… Read more

Roxane and Neptune_cropped
Fast Field Research in Just 5 Days

It was a Tuesday at 11:00 am and we just got off a kickoff call with a new client. We stared at each other and knew what had to happen: I needed to be on a plane the next day to cross the country to conduct customer interviews on Thursday. This recent scenario happened when… Read more