What we are thinking about

Connecting While Connected: Presenting at Seattle Interactive Conference

Last week I had the opportunity to present at the Seattle Interactive Conference, a two-day event celebrating the convergence of online technology, creativity, and emerging trends. The themes engagement and authenticity surfaced in several sessions that I attended before my talk. People want “real” experiences and believe technology should provide them. This idea was the… Read more

Virtual Reality User Research: Q & A

Last week, I attended the SeaVR conference in Bellevue, Washington, with fellow Blinker Ross Bohner. We were there to talk to the Virtual Reality (VR) community about the importance of optimizing the user experience of virtual reality hardware and software. We had a lot of great conversations and now would like to provide some answers… Read more

Should You Use a Focus Group for Product Design Research?

At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that? There are two main ways in which focus groups differ… Read more

meeting hands and notes
The Client Debrief, Part Two: 7 Steps to a Successful Meeting

In The Client Debrief, Part 1 we talked about the purpose and value of having a client debrief after all research sessions were completed, but prior to delivering the final report/recommendations. Now that the benefits have been covered, let’s talk about the nuts and bolts of running an effective research debrief meeting with your clients.… Read more

Roxane and Neptune_cropped
Fast Field Research in Just 5 Days

It was a Tuesday at 11:00 am and we just got off a kickoff call with a new client. We stared at each other and knew what had to happen: I needed to be on a plane the next day to cross the country to conduct customer interviews on Thursday. This recent scenario happened when… Read more

The Client Debrief, Part One: Purpose & Value

One of the important aspects of customer research is talking about the observations with clients afterwards—what worked well, what didn’t, as well as “ah-ha” moments that generate lively discussions and ultimately innovation. Ideally these discussions should happen throughout the research project. However, it’s helpful to set aside some time to talk about the themes that… Read more

Oculus Rift
Virtual Reality: Current and Future States of Immersion Multimedia

Virtual reality (VR) systems have been in use since the 1960s for a variety of purposes including training, simulation, research, and entertainment. Various militaries and academic institutions have invested significantly in virtual reality systems for more than two decades and are now used for applications ranging from pilot training to logistics management. It’s easy to… Read more

Grappling with Platform Strategy

This summer, a blog post “Safari is the new IE” generated discussion and some measure of angst about the future of web-based applications. Specifically, the author was frustrated by what he saw as Apple’s reluctance to support the latest web technology in Safari. Why would Apple seemingly limit what could be developed for the browser?… Read more

Innovating in the Field: Agribusiness and UX

Farmers and those involved in agribusiness have historically been early adopters of technology to help increase yield, reduce time, and save costs. Going all the way back to 1793 and Eli Whitney’s invention of the cotton gin we see farmers using design thinking for new solutions to wide and common problems. The industry’s culture of… Read more

BlinkThink: Gallery & Speaker Series Returns!

Thursday, October 29th, 5:30-8pm Join us at Blink UX in the Seattle Waterfront area for two lively presentations and an artist’s reception. We’ll feature the art of Alex Hulphers and presentations from Dr. Jennifer Adair and Dr. Matthias Stephan from the Fred Hutchinson Cancer Research Center. This event is free and open to the public. Wine,… Read more

The Empathetic Life: A Tribute to Dr. Oliver Sacks

Over the weekend the world lost a great dignitary when famed neurologist Dr. Oliver Sacks passed away due to cancer at the age of 82. Dr. Sacks is well known for several best-selling books including The Man Who Mistook His Wife for a Hat and Awakenings, which chronicled his experience using the drug L-Dopa to… Read more

Blinker Profiles: Meet Katie Greiner

Blinkers are an interesting and dynamic group of people. Each Blinker is carefully selected to join the team because we understand how he or she will positively contribute to our culture and work. And while we do post Blinker Bios on our website, we thought we’d go a little further and profile our Blinkers on… Read more