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experience strategy

How to improve CX and EX with a total experience strategy

McKayl Barrows

We’re looking at the Gartner total experience (TX) business strategy that can help companies increase employee and customer confidence quickly and efficiently.

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Characterizing Users and Usage

Heidi Adkisson

At Blink we create behavioral profiles, along with key scenarios, to characterize users and usage.

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How to Build Rapport Before & After Conducting In-Home User Research

John Dirks

I was asked recently what steps we take to make participants feel more comfortable with in-home interviews or observations. This article contains some practical tips about ways to build trust and rapport prior to and while interacting with participants in their homes. Why bother? Because raising comfort levels leads to better research observations, which is why we go out to people’s houses, condos, or apartments in the first place!

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Aesthetics and Usability

Kelly Franznick

A common question Interface Designers face is, how does one present a lot of information without making the interface seem too busy or overwhelming?

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Why Usability Professionals Care About Privacy

Nika Smith

Social networking and content sharing web sites like Facebook and Flickr make it easy for users to connect and share details of their lives with others. Unfortunately, it is all too common to hear stories of users unknowingly sharing embarrassing status updates or photos with their professional colleagues, due to misunderstanding or ignoring available privacy settings in these sites.

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Best Practices for Writing on the Web

Damon van Vessem

Great websites guide users to content with elegance and ease, through usable information architecture and a pleasing visual design. But, user experience doesn’t stop there. Users spend more time engaging with your site’s content than using its navigation or admiring its style. Once on the right page, it’s the quality of writing that delivers the value.

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Preparing for Takeoff: 5 Steps to Better Airline Apps

Valentina Ferrari

Some airline apps can truly help make travel a breeze, and others are a bit more turbulent. So what differentiates a great app from a mediocre one? Here are my five tips for success.

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Real-World User-Centered Design

Heidi Adkisson

A couple of months ago, I was part of a panel discussion on “Real-World User-Centered Design.” The topic was the outgrowth of questions from a more introductory forum on user-centered design (UCD) principles. After the introductory forum there were still many burning questions—specifically, how do you adopt and adapt UCD principles to real-world organizational constraints?

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Better Together: User Research and Analytics

Diego Fontes

Incorporating analytics into UX processes and research methods can add value in many ways. Project teams should use a combination of different data types to consistently measure data (in the wild) about usability and user behavior.

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Blink Named #3 Best Workplace by Puget Sound Business Journal

Blink UX, the user experience research, strategy, and design firm, was ranked #3 by PSBJ l on its annual list of best midsize workplaces.

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Launching the Future of Global Experience Design Alongside Mphasis

Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, announced today, its acquisition of Blink UX, a User Experience research, strategy, and design firm that works with the world’s leading companies to create transformative digital products, brands, and experiences.

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Blink UX Acquires Redshift Digital: SF UX Design Studio

Blink, a user experience (UX) research and design firm, continues its national expansion with the purchase of Redshift Digital, a well-known San Francisco UX design studio.

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