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Design Tips For Non-Designers: Using Color

Peter Stern

In an effort to do my part and help increase the world’s number of well-designed presentations, I’m starting a series called “Design Tips For Non-Designers.” These tips aren’t intended to make designers out of non-designers. They are simply to help folks who don’t have design training become better at visual communications

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Three Essential Components of Persuasive Design

Brian Essex, Ph.D.

In the projects we work on here at Blink, our clients have specific actions that they would like their users to take on their website or app. For example, one goal might be for a user to download software from a website, while another might be to complete a registration form.

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Object Modeling for Designers: An Introduction

Heidi Adkisson

As a user experience designer, it can feel as though I am waging an on-going, never-ending battle against complexity, especially when working on enterprise systems. A popular route to simplify an experience is to implement a design system. Design systems are essential, but what I hope to show in this article is that a design system alone — particularly if it’s primarily a component level design system — does not guarantee a simple, consistent experience.

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Rolling out the Radical Redesign

Heidi Adkisson

For years I’d heard references to the Winchester House—a mansion built over many years by an eccentric heiress without any master build plan. It is well-known for its oddities such as as doors and stairs that go nowhere and windows overlooking other rooms. A couple of years ago on a Blink project I wound up staying less than a mile away from the famed mansion. Of course I had to go!

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How Evidence-driven Design Supports Innovation

Brent Summers

At Blink, we believe every interaction can be made meaningful if designed with a deep understanding of human behavior. The evidence we uncover through research drives our design process.

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Increasing Your Chances of Successful Design Decisions

Heidi Adkisson

In the ideal world, every design decision would be informed by user research or usability testing. But in the real world, that’s not always possible. Sometimes, you just have to rely on your own internal decision‐making abilities. Below are some tips we’ve found helpful for increasing the odds of a successful user experience, regardless of the resources available for a project:

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You CAN Design For Both Trust & Conversions

Brian Essex, Ph.D.

Recently at Blink we made an online purchase without understanding all of the terms and conditions. We bought 200 attractive, customized mugs for our office, however, there was one unrecognized flaw: After putting them in the dishwasher, some of the imprinted ink came off.

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Lessons from Usability Testing-Designing for the Real World

Jen Amsterlaw, PH.D

When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context in mind. A lot of thought and effort will hopefully go into making sure the product delivers the right set of features, has the right look and feel, and abides by standard UI conventions. But designs that seem solid conceptually can still fail if they do not take into account how real users will interact with them in the real world.

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Designing for Disengagement: The Art of Disappearing Technology

Valentina Ferrari

Increasing engagement is a clear way to increased revenue, as well as brand awareness and loyalty. This has resulted in some truly awesome, fun, smart products. Unfortunately we’ve also seen a whole slew of others made in the hope that adding daily reminders and superfluous gamification elements will translate to success.

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On Being Like a Unicorn: How to Become a UX Designer Extraordinaire

Amy L. Dickson

Working in User Experience consulting has been likened to being a Unicorn: You are a unique and rare creature who is empathetic, creative, constructive, fast, and effective. At Blink UX we are very selective regarding who we hire and are always on the lookout for top UX talent.

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Fundamental Dimensions of Contrast

Brian Essex, Ph.D.

Designers know that using contrast is an effective way to direct attention to a specific design element. But what makes it so effective?

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How Much are People Reading Online?

Trista Meehan

Last week, Jeff Alpen, Blink’s Client Engagement guru, asked me if I could quickly pull together some existing research for one of our clients.

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