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Design Tips For Non-Designers: Using Color

Design Tips For Non-Designers: Using Color

Peter Stern

In an effort to do my part and help increase the world’s number of well-designed presentations, I’m starting a series called “Design Tips For Non-Designers.” These tips aren’t intended to make designers out of non-designers. They are simply to help folks who don’t have design training become better at visual communications

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Three Essential Components of Persuasive Design

Three Essential Components of Persuasive Design

Brian Essex, Ph.D.

In the projects we work on here at Blink, our clients have specific actions that they would like their users to take on their website or app. For example, one goal might be for a user to download software from a website, while another might be to complete a registration form.

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WRAP For Better Design Decisions

WRAP For Better Design Decisions

Heidi Adkisson

WRAP consists of four elements: Widen Your Options, Reality Test Your Assumptions, Attain Distance Before Deciding, Prepare To Be Wrong

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Design Is A Job: Mike Monteiro’s Tough Love Letter To Designers

Design Is A Job: Mike Monteiro’s Tough Love Letter To Designers

Damon van Vessem

With Mike Monteiro’s new book for clients just released, let’s look back at its companion book for designers, Design Is A Job, a manifesto for designers taking a stand as well as responsibility.

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Designing for Now, Later, and the Ideal

Designing for Now, Later, and the Ideal

Kelly Franznick

We have a few methods at Blink to pencil in future functionality, but still optimize your users’ initial experience.

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Rolling out the Radical Redesign

Rolling out the Radical Redesign

Heidi Adkisson

For years I’d heard references to the Winchester House—a mansion built over many years by an eccentric heiress without any master build plan. It is well-known for its oddities such as as doors and stairs that go nowhere and windows overlooking other rooms. A couple of years ago on a Blink project I wound up staying less than a mile away from the famed mansion. Of course I had to go!

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Increasing Your Chances of Successful Design Decisions

Increasing Your Chances of Successful Design Decisions

Heidi Adkisson

In the ideal world, every design decision would be informed by user research or usability testing. But in the real world, that’s not always possible. Sometimes, you just have to rely on your own internal decision‐making abilities. Below are some tips we’ve found helpful for increasing the odds of a successful user experience, regardless of the resources available for a project:

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You CAN Design For Both Trust & Conversions

You CAN Design For Both Trust & Conversions

Brian Essex, Ph.D.

Recently at Blink we made an online purchase without understanding all of the terms and conditions. We bought 200 attractive, customized mugs for our office, however, there was one unrecognized flaw: After putting them in the dishwasher, some of the imprinted ink came off.

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Lessons from Usability Testing-Designing for the Real World

Lessons from Usability Testing-Designing for the Real World

Jen Amsterlaw, PH.D

When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context in mind. A lot of thought and effort will hopefully go into making sure the product delivers the right set of features, has the right look and feel, and abides by standard UI conventions. But designs that seem solid conceptually can still fail if they do not take into account how real users will interact with them in the real world.

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Designing for Disengagement: The Art of Disappearing Technology

Designing for Disengagement: The Art of Disappearing Technology

Valentina Ferrari

Increasing engagement is a clear way to increased revenue, as well as brand awareness and loyalty. This has resulted in some truly awesome, fun, smart products. Unfortunately we’ve also seen a whole slew of others made in the hope that adding daily reminders and superfluous gamification elements will translate to success.

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On Being Like a Unicorn: How to Become a UX Designer Extraordinaire

On Being Like a Unicorn: How to Become a UX Designer Extraordinaire

Amy L. Dickson

Working in User Experience consulting has been likened to being a Unicorn: You are a unique and rare creature who is empathetic, creative, constructive, fast, and effective. At Blink UX we are very selective regarding who we hire and are always on the lookout for top UX talent.

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Won’t Someone Think Of The Children?

Won’t Someone Think Of The Children?

Jonathan Evans

When I sat down to read “Design For Kids” by Debra Levin Gelman, I had mixed expectations.

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