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experience strategy

How Much are People Reading Online?

Trista Meehan

Last week, Jeff Alpen, Blink’s Client Engagement guru, asked me if I could quickly pull together some existing research for one of our clients.

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Mind Mapping as a Useful Tool in Navigation Studies

Tom Satwicz, Ph.D.

Usability studies are great for identifying issues that prevent users from getting things done, however our goals for user research often encompass trying to gain insight into what users understand about the overall structure and layout of a system. Recently I used mind mapping in a body of work around mobile navigation and found it was an effective and helpful research tool.

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The Value and Limitations of Customer-Initiated Feedback

Damon van Vessem

Blink once evaluated an in-flight email application for a client. It had already been in use as a beta and the client was aware of a few wrinkles in the UI. So it came as a shock when not a single participant in the study could figure out how to open an email in the application. All the while, a feedback option had been available.

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Innovating in the Field: Agribusiness and UX

Roxane Neal

Farmers and those involved in agribusiness have historically been early adopters of technology to help increase yield, reduce time, and save costs. Going all the way back to 1793 and Eli Whitney’s invention of the cotton gin we see farmers using design thinking for new solutions to wide and common problems.

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Up & Running: 3 Tips For An Awesome Onboarding UX

Tristan Plank

The onboarding process is a critical step in setting your users up for success with your product, but there are a number of considerations and hard decisions to be made when you are designing your onboarding to define how best to get your users familiar with your product and its value.

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Dear (Digital) Diary: A Powerful Tool in User Research

Jake Fleisher

These days, diary studies can be much richer and more flexible by taking advantage of digital, connected technologies. At Blink we’re developing a suite of internal digital tools that help researchers and designers be more effective; one of these tools is our Digital Diary.

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Prioritizing Accessibility in UX Research and Design

McKayl Barrows

As we gear up for our Global Accessibility Awareness Day (GAAD) event on Thursday, May 20, 2021, learn how our UX teams are making accessibility a priority, and how your team can do the same.

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When Remote Research is the Best Choice (and How to Do it Right)

Mira Rao

What do we mean by remote research? When is remote research the right choice? What are some tips for dealing with the challenges that come along with this approach?

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Collaborating and delivering design on enterprise projects

Tristan Plank

Here are some things we've learned during enterprise projects about navigating complexity, collaborating with stakeholders, and handing design off to development teams.

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2014: A Big Year For Seattle’s Seahawks & Blink UX!

Karen Clark Cole

I’m so proud of so many things that it’s hard to know where to start. Mostly I am proud of every single Blink employee for really taking ownership of our company this year. Below are some of the fruits of our labor…

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Blink's 2022 DEI progress report

Kristina Knaus

A look at how our DEI efforts came to life in the last year.

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Sirius XM's Business Radio Interview

Karen Clark Cole

Karen talks with Loren about designing complex systems through Evidence-driven Design, examples of how voice is changing healthcare for seniors and people with disabilities, and how voice can make it safer for truckers.

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