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Visual design tips for non-designers: using color

Peter Stern

In an effort to do my part and help increase the world’s number of well-designed presentations, I’m starting a series called “Design Tips For Non-Designers.” These tips aren’t intended to make designers out of non-designers. They are simply to help folks who don’t have design training become better at visual communications. This is for all the project managers, researchers, and marketing folks out there who want to improve their deliverables. You know who you are.

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Choosing the Right Level of Fidelity for Your Wireframes

Blink Staff

At their core, wireframes are an efficient, iterative communication tool.

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Target These Three Innate Needs to Improve User Engagement

Geoff Harrison

We set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one person thinks is clever and clear, someone else may see as complex and opaque.

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Aesthetics and Usability

Kelly Franznick

A common question Interface Designers face is, how does one present a lot of information without making the interface seem too busy or overwhelming?

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Fast Field Research in Just 5 Days

Roxane Neal

It was a Tuesday at 11:00 am and we just got off a kickoff call with a new client. We stared at each other and knew what had to happen: I needed to be on a plane the next day to cross the country to conduct customer interviews on Thursday.

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Should You Use a Focus Group for Product Design Research?

Siri Mehus, Ph.D.

At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that?

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How to improve CX and EX with a total experience strategy

McKayl Barrows

We’re looking at the Gartner total experience (TX) business strategy that can help companies increase employee and customer confidence quickly and efficiently.

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Matching Prototypes to Research Goals

Heidi Adkisson

One of the most important parts of planning for any type of user research or usability testing is a clear set of research questions: what do you want to find out as a result of the study? It seems like an obvious step, yet sometimes this is overlooked.

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Developing Hardware With Natural User Interfaces

Jake Fleisher

Here are five things we think about, discuss, and practice when we're working in the domain of hardware and natural user interfaces (NUI).

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How Much are People Reading Online?

Trista Meehan

Last week, Jeff Alpen, Blink’s Client Engagement guru, asked me if I could quickly pull together some existing research for one of our clients.

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How to Build Rapport Before & After Conducting In-Home User Research

John Dirks

I was asked recently what steps we take to make participants feel more comfortable with in-home interviews or observations. This article contains some practical tips about ways to build trust and rapport prior to and while interacting with participants in their homes. Why bother? Because raising comfort levels leads to better research observations, which is why we go out to people’s houses, condos, or apartments in the first place!

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Comparing Apples & Peaches: Why Great UX Is Essential For Success

Tom Satwicz, Ph.D.

UX and operations cannot succeed without each other. The right operation gives rise to great UX, yet a great UX is necessary to build a business operation that is profitable, sustainable, and growing.

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