10 min
Measuring Customer Experience with Customer Success Outcomes (CSOs)
With multiple data sets, it can be hard to know where to start. Connect your research findings and define your customer experience KPIs with CSOs.
Articles
1 min
CalmWave wins GeekWire Award for UX Design of the Year, presented by Blink
Learn more about CalmWave.
5 min
How to Create Consistent Fintech Experiences With a Brand Ambassador Team
Want to improve your customers’ experience across all channels? Building a UX framework and cross-branch ambassador program can help. Here’s how to get started.
5 min
Three Reasons to Add Desk Research to Your Next Project
Secondary research, like desk research, is a powerful tool for practitioners to add to their research toolkits. Here’s why you should consider adding it to your next project.
5 min
Delight Your Customers With Age Inclusive Design
Data shows that global populations are tipping the demographic scale toward adults over 65. With age-inclusive design, product adoption and reach could spread like wildfire.
7 min
How to Harness the “Designer’s Curse” for Your Next Design Review
As a UX designer, you most likely have a method for gathering design inspiration. Here's a step-by-step process for conducting a design review that leverages your inspiration-seeking habits and helps you consider strategy early in the design process.
3 min
Blink Thought Leaders You'll See This Year at ConveyUX
Join these Blink practitioners at ConveyUX for three days of engaging speaker sessions, hands-on workshops, and several opportunities to network with other UX pros.
2 min
9 Tips for Attending a Professional Conference From Home
Make the most of your virtual ConveyUX experience with these at-home conference tips from Blink UX.
7 min
Blink's 2022 DEI Progress Report
A look at how our DEI efforts came to life in the last year.
3 min
A Happy New Year Letter From Our CEO
Blink UX CEO Karen Clark Cole reflects on the past year and shares what to expect from Blink in 2023.
8 min
Hiring at Blink UX
Our guide on what to expect during the Blink hiring process and how to stand out when you apply.
5 min
How We're Finding UX Design Inspiration in the Film Industry
As part of our employee "Lunch and Learn" series, we spoke with Hocus Pocus production designer Bill Sandell. Here are some highlights from our conversation and a few ideas for how you can find UX design inspiration in the film industry.
6 min
How Automation is Improving the Healthcare Customer Experience
Our tips for using automation to create efficient, personalized experiences that meet patient needs.
4 min
The Benefits of Being a Design Driven Organization + How to Become One
Organizations that embrace evidence-driven design increase profits, retain customers, and align on business goals quicker than their engineering-led counterparts. This article will discuss what it means to be a design-led organization and how you can apply design in any industry.
3 min
How to Improve CX and EX With a Total Experience Strategy
A TX business strategy can help companies increase employee experience and customer experience quickly and efficiently.
3 min
What is Concept Evaluation?
A look at evaluative research and how you can use it to improve your products and services.
1 min
What is Customer Experience Journey Mapping?
Your questions answered.
5 min
Workplace Culture: Understanding the Positivity Ratio
Do you feel silly, amused, or fun-loving? That’s a positive emotion. Do you feel guilty, repentant, or blameworthy? That’s a negative emotion. Both positive and negative emotions change the way that our brain operates. Negative emotions narrow our perspective to focus on threats. Positive emotions broaden our field of vision.
9 min
How Improving Website Accessibility Will Positively Impact SEO
Accessible content leads to a more inclusive website, and by following web accessibility best practices, you can also improve search engine optimization (SEO).
8 min
Numbers, Naturally
How to use our text-to-speech reader to create natural-sounding numbers for automated voice messaging systems.
1 min
Front-End Development at Blink UX
Producing HTML, CSS, and Javascript for browser-based experiences such as websites and web applications.
4 min
How to Prioritize Your UX Metrics for Business Success
Learn how to select and prioritize UX metrics based on your business goals.
5 min
How Nudges in Design Can Effect Behavior Change
As UX strategists, we use nudges and other lessons from behavioral economics to help people make better decisions — typically without their noticing.
4 min
Making the Most of a Internship Experience Through Collaboration
During my UX design internship, I learned that collaborating with my project team, the project client, and fellow Blinkers was the key to a successful project and internship experience.