3 minutes
Millions Saved: The Untapped Potential of Utility Self-Service
How better customer and employee experiences positively impact utilities’ bottom line.
CX
6 min
Mixed Methods Research 101: The Key to Confident Product Decisions
Definition, benefits, and examples of mixed methods research.
7 min
Getting Started: First Steps to Improving the Utility Customer Experience
How to get the most value from your current tech investments, lower costs, and increase customer satisfaction with better UX.
3 min
NASA × Blink UX Work Recognized with Webby Awards
NASA honored with 2024 Webby Awards for the reimagined NASA.gov website and the new streaming service, NASA+.
6 min
Pro Bono Partnership: An interview with Partner to Decide founder, Dr. Ann Peralta
Learn more about Blink’s pro bono client, Partner to Decide, directly from the founder.
6 min
7 Ways To Improve Your Mobile Banking App
Your guide to creating a modernized mobile banking or investment app experience — based on our latest banking research.
10 min
The Key to CX Measurement Success: Customer Success Outcomes & Top Frameworks
With multiple data sets, it can be hard to know where to start. Connect your research findings and define your customer experience KPIs with a CX measurement framework.
5 minutes
Delight Your Customers With Age Inclusive Design
Data shows that global populations are tipping the demographic scale toward adults over 65. With age-inclusive design, product adoption and reach could spread like wildfire.
5 minutes
Why You Should Treat Your Website Like a Product
Understanding your website as a product will set your company apart from competitors.
4 minutes
Five Tips for Designing Better Conversational Interfaces
From chatbots to intelligent assistants, conversation interfaces are changing the way that people interact with their computers, and designers have a unique opportunity to shape this medium at the ground level. Like all emerging tech, best practices are still being developed, but here at Blink we’ve had the opportunity to design a few of our own and learned a lot along the way.
7 minutes
Target These Three Innate Needs to Improve User Engagement
We set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one person thinks is clever and clear, someone else may see as complex and opaque.
