11 min
Personas vs Archetypes: What’s the Difference and Which One Will Move Your Business?
Choose the best artifacts for your organization's needs.
Articles
3 min
Millions Saved: The Untapped Potential of Utility Self-Service
How better customer and employee experiences positively impact utilities’ bottom line.
6 min
Blink’s 2024 DEI Progress Report
Strengthening our commitment to diversity, equity, and inclusion year over year.
5 min
What the Murphy Bed Has To Do With Apple and NASA
Using metaphors to elevate a design project from good to unforgettable.
10 min
What is Customer Experience?
Customer experience, or CX, encompasses every interaction a person has with your company and everything you do to deliver value to your customers. Here’s everything you need to know about CX.
6 min
Mixed Methods Research 101: The Key to Confident Product Decisions
Definition, benefits, and examples of mixed methods research.
7 min
Getting Started: First Steps to Improving the Utility Customer Experience
How to get the most value from your current tech investments, lower costs, and increase customer satisfaction with better UX.
5 min
Quick Guide: Making Your Research Participants More Comfortable
It can be tricky to make participants feel comfortable in challenging study environments. Use these tips to help them give their best feedback.
2 min
Article Round-Up: Accessible and Inclusive Design
A list of Blink articles filled with tips and resources to help you build more inclusive experiences for your audiences.
3 min
Visual Design for Healthcare: A Person-Centered Approach
Behind the scenes of our illustrations for nonprofit, Partner to Decide
3 min
NASA × Blink UX Work Recognized with Webby Awards
NASA honored with 2024 Webby Awards for the reimagined NASA.gov website and the new streaming service, NASA+.
4 min
Tips for UX Researchers: 10 Habits to Make Your Job Fun and Efficient
I asked our researchers what they’re doing lately to make their jobs easy, fun, and efficient — here’s what I heard.
6 min
Pro Bono Partnership: An interview with Partner to Decide founder, Dr. Ann Peralta
Learn more about Blink’s pro bono client, Partner to Decide, directly from the founder.
8 min
Blink’s 2023 DEI Progress Report
A look at our continued journey toward a more diverse, inclusive, and equitable company.
5 min
Don’t Predict; Create: The Power of Future Envisioning
How to bridge the future with the here and now and generate the product vision necessary for being a leader in your sphere.
5 min
Speaker Series: An Interview with VP of UX Robb Nielsen
We sat down with Oracle Cloud’s Vice President of User Experience to learn more about leading in UX.
4 min
Is User Research Worth the Cost?
Why investing in customer research makes sense for your brand and business.
4 min
Blink Pro Bono Program: 2025 Applications Are Closed
Learn more about our pro bono program.
3 min
What I Wish I Knew: Career Advice from 10 Leaders in UX
Lessons from industry leaders on what makes a successful UX career.
3 min
10 Books Every Up-And-Coming UX Leader Should Add to Their Library
We asked industry leaders what books they recommend to new and experienced UX professionals — here are our top picks.
5 min
10 Days of Gratitude Challenge: How to Encourage Gratitude at Work
10 Days of Gratitude is a Blink annual tradition that allows employees to share with their communities and pay it forward.
6 min
4 Practical Ways To Improve Lives With AI (Beyond the Chatbot)
Realizing the potential of AI-powered tools starts with uncovering how you can — and should — use them.
6 min
How Many Research Participants Do I Need For Sound Study Results?
Hint: It might be fewer than you think. Here’s how to select the right sample size based on your research goals.
2 min
5 Reasons To Build a Design System — and the Benefits For Your Team
Design systems are powerful for teams who want to save time and money in their design process. Here's why we love them, and how NASA used a Blink design system to unify its web experience.