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Target These Three Innate Needs to Improve User Engagement

Target These Three Innate Needs to Improve User Engagement

Geoff Harrison

We set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one person thinks is clever and clear, someone else may see as complex and opaque.

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Top 5 UX Predictions for 2016

Top 5 UX Predictions for 2016

Nick Leggett

With the evolution of technology only accelerating there is no shortage of possibilities for key UX predictions in 2016. Here are the top 5 UX themes that we predict will be at the forefront this year.

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Rolling out the Radical Redesign

Rolling out the Radical Redesign

Heidi Adkisson

For years I’d heard references to the Winchester House—a mansion built over many years by an eccentric heiress without any master build plan. It is well-known for its oddities such as as doors and stairs that go nowhere and windows overlooking other rooms. A couple of years ago on a Blink project I wound up staying less than a mile away from the famed mansion. Of course I had to go!

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College and Career Tips for Future UX Pros

College and Career Tips for Future UX Pros

Roxane Neal

If you are a college student considering a design degree—or any degree, for that matter—you’re probably stressed, scared, and unsure about your career path.

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Connecting While Connected: Presenting at Seattle Interactive Conference

Connecting While Connected: Presenting at Seattle Interactive Conference

Deborah Gassner

Last week I had the opportunity to present at the Seattle Interactive Conference, a two-day event celebrating the convergence of online technology, creativity, and emerging trends.

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Virtual Reality User Research: Q & A

Virtual Reality User Research: Q & A

Brian Essex, Ph.D.

Last week, I attended the SeaVR conference in Bellevue, Washington, with fellow Blinker Ross Bohner. We were there to talk to the Virtual Reality (VR) community about the importance of optimizing the user experience of virtual reality hardware and software.

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Should You Use a Focus Group for Product Design Research?

Should You Use a Focus Group for Product Design Research?

Siri Mehus, Ph.D.

At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that?

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The Client Debrief, Part Two: 7 Steps to a Successful Meeting

The Client Debrief, Part Two: 7 Steps to a Successful Meeting

Trista Meehan

Now that the benefits have been covered, let’s talk about the nuts and bolts of running an effective research debrief meeting with your clients. A little smart prep work can save a lot of time and effort when analyzing/reporting research results, especially when your time and budget is limited.

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Fast Field Research in Just 5 Days

Fast Field Research in Just 5 Days

Roxane Neal

It was a Tuesday at 11:00 am and we just got off a kickoff call with a new client. We stared at each other and knew what had to happen: I needed to be on a plane the next day to cross the country to conduct customer interviews on Thursday.

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The Client Debrief, Part One: Purpose & Value

The Client Debrief, Part One: Purpose & Value

Trista Meehan

One of the important aspects of customer research is talking about the observations with clients afterwards—what worked well, what didn’t, as well as “ah-ha” moments that generate lively discussions and ultimately innovation.

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Virtual Reality: Current and Future States of Immersion Multimedia

Virtual Reality: Current and Future States of Immersion Multimedia

Ross Bohner

Many leaders in tech industries are now investing multiple billions of dollars into bringing consumer-level VR to market. Facebook bought Oculus, a forerunner for consumer-level head mounted display (HMD) hardware. Samsung, HTC, Microsoft, and Google are also investing heavily.

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Grappling with Platform Strategy

Grappling with Platform Strategy

Heidi Adkisson

Why would Apple seemingly limit what could be developed for the browser? In theory, to push developers towards developing native iOS apps. Thus, yet another shot was fired in the web app vs. native app discussion.

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