articles

The fine art of creating experience maps 

Kathryn Kitchen

Here are more details about how we think about target users and their engagement with products to inform experience maps.

Dear (Digital) Diary: A Powerful Tool in User Research

Jake Fleisher

These days, diary studies can be much richer and more flexible by taking advantage of digital, connected technologies. At Blink we’re developing a suite of internal digital tools that help researchers and designers be more effective; one of these tools is our Digital Diary.

UX and SEO — A love story

Tristan Plank

If you want to design the best experience for your users, you need to know their stories. Here at Blink we recently wrapped up a project that demonstrated how the “qualitative story” of user research and the “quantitative story” of SEO and analytics can be paired to produce powerful insights that provide the evidence you need to craft the right experience.

Choosing the Right Level of Fidelity for Your Wireframes

Blink Staff

At their core, wireframes are an efficient, iterative communication tool.

Increasing Your Chances of Successful Design Decisions

Heidi Adkisson

In the ideal world, every design decision would be informed by user research or usability testing. But in the real world, that’s not always possible. Sometimes, you just have to rely on your own internal decision‐making abilities. Below are some tips we’ve found helpful for increasing the odds of a successful user experience, regardless of the resources available for a project:

Turning Usability Findings into Design Changes

John Dirks

A Recipe for Effective User Interviews

Blink Staff

The ingredients are simple: two people, a quiet place to sit and talk, and a video camera to record the session. Still, getting the most out of an interview requires careful planning and a thoughtful technique. Here I share some insights that guide my own approach to interviewing.