6 min
Mixed Methods Research 101: The Key to Confident Product Decisions
Definition, benefits, and examples of mixed methods research.
UX Research
5 min
Quick Guide: Making Your Research Participants More Comfortable
It can be tricky to make participants feel comfortable in challenging study environments. Use these tips to help them give their best feedback.
3 min
NASA × Blink UX Work Recognized with Webby Awards
NASA honored with 2024 Webby Awards for the reimagined NASA.gov website and the new streaming service, NASA+.
4 min
Is User Research Worth the Cost?
Why investing in customer research makes sense for your brand and business.
10 min
Measuring Customer Experience with Customer Success Outcomes (CSOs)
With multiple data sets, it can be hard to know where to start. Connect your research findings and define your customer experience KPIs with CSOs.
5 min
Three Reasons to Add Desk Research to Your Next Project
Secondary research, like desk research, is a powerful tool for practitioners to add to their research toolkits. Here’s why you should consider adding it to your next project.
3 min
What is Concept Evaluation?
A look at evaluative research and how you can use it to improve your products and services.
1 min
What is Customer Experience Journey Mapping?
Your questions answered.
4 min
How to Prioritize Your UX Metrics for Business Success
Learn how to select and prioritize UX metrics based on your business goals.
4 min
The Hidden Benefit of Rage Clicks: How To Boost Your Site Performance
Learn how rage clicks can help you detect user frustration and make data-driven decisions to improve your site.
3 min
What is Usability Testing?
A look at usability testing and how to get started.
1 min
Customer Experience Benchmarking
A look at usability benchmarking and how to get started.
5 min
Conducting User Research and COVID-19
In collaboration with colleagues within and outside of Blink, plus a fair amount of experimenting at home, Chief Innovation Officer Kelly Franznick put together a set of protocols for a safe return to our user research labs.
1 min
Competitor Analysis Service at Blink UX
Identify your market competitors to evaluate their strengths and weaknesses. Contact us today to learn more about conducting competitor analysis for your product, service, or experience.
9 min
When Remote Research is the Best Choice (and How to Do it Right)
What do we mean by remote research? When is remote research the right choice? What are some tips for dealing with the challenges that come along with this approach?
3 min
Better Together: User Research and Analytics
Incorporating analytics into UX processes and research methods can add value in many ways. Project teams should use a combination of different data types to consistently measure data (in the wild) about usability and user behavior.
6 min
The Benefits of Recreating Physical Products and Spaces in the Lab
We often perform tests on digital devices such as mobile phones, tablets, and computers. However, there are times when we need to observe user behavior that extends beyond a screen – and this always excites us!