Articles

Agribusiness and UX

6 min

Innovating in the Field: Agribusiness and UX

Farmers and those involved in agribusiness have historically been early adopters of technology to help increase yield, reduce time, and save costs. Going all the way back to 1793 and Eli Whitney’s invention of the cotton gin we see farmers using design thinking for new solutions to wide and common problems.

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3 min

How Much are People Reading Online?

Last week, Jeff Alpen, Blink’s Client Engagement guru, asked me if I could quickly pull together some existing research for one of our clients.

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4 min

Mind Mapping as a Useful Tool in Navigation Studies

Usability studies are great for identifying issues that prevent users from getting things done, however our goals for user research often encompass trying to gain insight into what users understand about the overall structure and layout of a system. Recently I used mind mapping in a body of work around mobile navigation and found it was an effective and helpful research tool.

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9 min

Getting Started with Apple Music, Pt. 2

I spoke with six active digital music listeners about how they typically consume music. These six participants were then asked to look into Apple Music and provide feedback on their overall impressions of the service and its features after using it in the session.

Getting Started with Apple Music

3 min

Getting Started with Apple Music

It’s highly probable that I’m part of the last generation that remembers walking into a music store and purchasing a physical thing that plays music. Whether that’s vinyl, cassette tapes, or CDs, these tangible relationships we had with music are quickly fading away.

Considering Continuity The Seamless Experience

3 min

Considering Continuity: The Seamless Experience

Recently, I did something I hadn’t tried before: I was “reading” a book in two separate formats on two different devices.

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2 min

Five Reasons Why You Should Professionally Recruit

It isn’t uncommon for clients to attempt to cut costs by bringing recruiting for a research project in-house. However, we’ve seen time and again why avoiding professional recruiting ends up costing more in the long run. Here are some reasons why we (strongly) recommend against this approach.

Teresa at the computer particpating in a study

10 min

Trade-Offs In Moderated & Unmoderated Usability Testing

At Blink we practice evidence-driven design. That means that the design recommendations and decisions we make are grounded in solid data and sound reasoning. But what counts as good evidence? What are the data and reasoning that stand behind a well-motivated design decision?

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7 min

The Future Will Not Be What You Expect

This week I had the honor of giving the commencement address for the 2015 University of Washington’s Human-Centered Design and Engineering Department graduation ceremony.

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5 min

Eight Tips For UX Projects In Complex Domains

How do you provide value quickly to your client or to your product team? How do you confidently argue for findings and steer designs when you are new to that industry’s domain? Below I share a few tips from Sarah Barrett, a few colleagues, and myself.

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3 min

People Are the Purpose

My vision for Blink is to make a difference in the world through our work and our people.

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4 min

How Wedding Planning Taught Me The Secret To Winning UX Clients

In just over two months I’m tying the knot. I’ve always considered myself a perfectionist and highly organized, which is why I opted to do all the planning myself and not hire a coordinator. Food, music, venue, photography, décor, invitations, that’s all me.

3 Tips For An Awesome Onboarding UX

6 min

Up & Running: 3 Tips For An Awesome Onboarding UX

The onboarding process is a critical step in setting your users up for success with your product, but there are a number of considerations and hard decisions to be made when you are designing your onboarding to define how best to get your users familiar with your product and its value.

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5 min

Karen Clark Cole: EY Entrepreneur Of The Year Award Finalist

We’re extremely proud and excited to announce that Karen Clark Cole is a finalist for this year’s Pacific Northwest Ernst & Young Entrepreneur Of The Year award.

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3 min

The Benefits of Universal User Experiences

Over the past five years I’ve supported users with their technology questions, either as an IT professional or “that techie friend,” and one constant that remains is the usefulness of a universal user experience. Maintaining a consistent design, feel, and set of interactions across devices is at the heart of universal user experience.

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5 min

What is a User Persona and How Do You Keep it Alive?

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3 min

Three Steps To Better Dashboards

Not that there is anything wrong with making a dashboard visually appealing—it’s a key part of the user experience. But I’d suggest an approach to designing dashboards that begins with the what before getting into the specifics of how to present the display.

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3 min

You CAN Design For Both Trust & Conversions

Recently at Blink we made an online purchase without understanding all of the terms and conditions. We bought 200 attractive, customized mugs for our office, however, there was one unrecognized flaw: After putting them in the dishwasher, some of the imprinted ink came off.

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5 min

Saying What We Mean: Evidence-Driven Communication Practices

Communication: It’s how we talk to each other. How we talk to clients. It can be nebulous and squishy, yet it’s important and impactful. Communication is directly related to the quality of the projects we deliver, how well we meet our clients’ needs, and the satisfaction we have with our work.

Comparing Apples and Peaches: Why great UX is important for business success

7 min

Comparing Apples and Peaches: Why great UX is important for business success

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3 min

Work Practice Matters

The person hovered over OmniFocus at the start of each day? Yes, that would be me. Rewind 20 years and there I am again, but this time lugging about a three-ring Franklin Planner. Suffice it to say that planning and I go WAY back.

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8 min

Visual design tips for non-designers: using color

In an effort to do my part and help increase the world’s number of well-designed presentations, I’m starting a series called “Design Tips For Non-Designers.” These tips aren’t intended to make designers out of non-designers. They are simply to help folks who don’t have design training become better at visual communications. This is for all the project managers, researchers, and marketing folks out there who want to improve their deliverables. You know who you are.

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2 min

Ask Your Clients What They Need, Every Day

It’s my goal to build a company that people love. Employees love working for us and clients love working with us. It all boils down to building relationships — myself building meaningful relationships with each employee, and everyone in our company building those same kinds of relationships with each other and our clients.

Playing Legos With Kids Makes You A Better Employee

1 min

Playing Legos With Kids Makes You A Better Employee

A friend told me he usually goes into work late because he’s busy playing Legos with his son instead of racing out the door to work. I thought to myself, “I bet he’s a great employee and gets a lot done.”