Tom Satwicz, Ph.D.

Head of Research & Partner

Tom Satwicz is Head of Research at Blink's Seattle Studio. He's responsible for ensuring our research projects meet a high standard of excellence. Through mentorship and project direction he helps client teams gain empathy for their customers, users, and anyone that may encounter their product or service. He's particularly interested in creating technologies that will provide a meaningful impact on people's lives. Tom has worked with a range of organizations from established tech companies like Facebook, Microsoft, and Amazon to non-profits like Committee for Children.

Tom is a graduate of the Ph.D. program in Learning Sciences at the University of Washington and was previously a faculty member at the University of Georgia’s College of Education. There he conducted ethnographic studies of how young people learn to use digital media and how technology is integrated into educational settings.

Outside of Blink, Tom enjoys spending time with his family, hiking, and hanging out in West Seattle.

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Mind Mapping as a Useful Tool in Navigation Studies

Tom Satwicz, Ph.D.

Usability studies are great for identifying issues that prevent users from getting things done, however our goals for user research often encompass trying to gain insight into what users understand about the overall structure and layout of a system. Recently I used mind mapping in a body of work around mobile navigation and found it was an effective and helpful research tool.

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Comparing Apples & Peaches: Why Great UX Is Essential For Success

Tom Satwicz, Ph.D.

UX and operations cannot succeed without each other. The right operation gives rise to great UX, yet a great UX is necessary to build a business operation that is profitable, sustainable, and growing.

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Usability Highlights from 2012

Tom Satwicz, Ph.D.

We sought to understand the how the needs and desires of users have changed as their devices morphed and multiplied into new form factors and platforms. Here is a sample of what we learned throughout the year that’s most relevant for 2013.

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Blink Whitepaper: Improving The User Experience of Healthcare Provider Websites

Tom Satwicz, Ph.D.

Blink has worked with a variety of healthcare providers over the last several years to understand the users of their websites. The results of this work have been research-based recommendations and design solutions that address many common challenges. Today, we are publishing a whitepaper that summarizes the challenges providers face online, and how a research-based approach to user experience can help meet the needs of their patients and employees.

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Beyond Scope & Severity: A Better Way to Prioritize Usability Issues

Tom Satwicz, Ph.D.

A list of usability findings can be difficult to parse: they are long, highlight negative aspects of your design, and no matter how diligently your team works, they never seem to disappear completely. Despite these facts, there is hope.

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Blink Links & April 2, 2012

Tom Satwicz, Ph.D.

In the list below, we’ve shared the articles Blink designers and researchers are reading this week. Enjoy!

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Blink Links & March 5, 2012

Tom Satwicz, Ph.D.

This week at Blink we have been reading and discussing…

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Blink Links

Tom Satwicz, Ph.D.

Here are some of the things we are reading in the office this week…

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Banner Awareness as a User Attribute (was Banner Blindness as a Usability Issue)

Tom Satwicz, Ph.D.

Most users do not look at banner ads and even fewer click on them. This statement should not surprise UX professionals or even online advertisers. Time and again, usability studies have demonstrated that “banner blindness,” a phenomenon first described in the late 1990s, is in fact real and that there are few, if any, ironclad solutions for getting users to notice and react to ads on a website.

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