Product and Hardware Research

From aviation and eyeglasses to toys and toilets, we help product designers innovate, reduce risk, optimize costs, and delight new audiences.

Work with Blink UX
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Lead your sector, one smart decision at a time

In a highly competitive landscape, getting new products right demands advanced technical skills, rigorous research, and informed design. We help hardware teams innovate, reduce costs, mitigate risk, and capture new market share.

Our team helps you zero in on which products will perform best on the market, while balancing production and consumer costs, and making the right go or no-go manufacturing calls. From fabrication and safety to ergonomics, sizing, and fit, every choice matters when you’re aiming to break through.

The impact

Market-leading product innovation

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Gain competitive advantage

Outperform competitors with consumer products that are easier to use, more intuitive, and better suited to real users and environments

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Reduce risk in industrial design and manufacturing

Avert costly recalls, setbacks, or failures by identifying critical usability, safety, and performance issues before it's too late

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Optimize cost and efficiency

Focus your engineering and manufacturing efforts on industrial design choices (color, material, finish) that improve performance, reliability, and market adoption

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Client stories

Ensuring industry leaders stay ahead of the curve

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Kitchen Appliances

Transforming a luxury brand into a market leader

A luxury appliance brand believed its smart refrigerator was leading the market, but early research revealed it ranked low amongst competitors. Through multi-year research, we uncovered critical gaps that inspired a new prototype that moved from last to first in customer preference.

Activities
  • Competitive benchmarking
  • Usability testing
  • In-lab testing
Deliverables
  • Customer experience
  • Insights & recommendations
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Amazon

Exploring the future of checkout-free shopping

Amazon turned to Blink when they wanted to future-proof checkout. We conducted multiple shop-along, in-field studies for new, multi-modal frictionless checkout technology for the Dash Cart and JWO (Just Walk Out).

Activities
  • In-field testing
  • 11 studies
  • Jobs to be Done
  • Usability testing
Deliverables
  • Topline reports
  • Journey mapping
  • Insights & recommendations
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Funko

Investigating the blind box market for collectible toys

Funko wanted to gauge interest in the Blind Box collectibles space, a fast-growing global trend that blends surprise, exclusivity, and social unboxing. We collected perceptions and preferences on themed series, pricing, and collection appeal among hobby collectors, casual collectors, and teens.

Activities
  • In-person research
  • OOBE
  • Hands-on workshopping
Deliverables
  • Insights & recommendations
  • Pricing recommendations

Who we’ve partnered with

Defining AR / VR products through multi-year fit, finish, and ergonomics

Shop-along, in field studies for future-proof checkout experiences

Creating a calming home atmosphere with voice-enabled speakers

Evaluating the out-of-the-box experience (OOBE) with international families

Transforming a luxury brand into a market leader through in-lab testing

Informing the end-to-end purchase, set-up, and first ride experience

Investigating teen perceptions for surprise blind box toys

Designing the first-of-its-kind Wi-Fi-connected shower experience

The most exciting products we're building live at the intersection of hardware, AI, and human factors. Their success depends less on the capability of the technology, more on how skillfully we design these systems to meet complex demands while fulfilling human needs.

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Matt St Pierre, Ph.D., Research Director at Blink UX

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The deliverables

Insights grounded in everyday human experiences

By observing how users really engage with products and technology, you can build products people love and remember.

Deliverables may include:

  • Ergonomics and Anthropometric Assessment
  • Task Analysis
  • Human Performance Testing
  • Workload and Situational Awareness Assessment
  • Process and Workflow Analysis
  • Usability Testing
  • Contextual Inquiry and Observational Research
  • Critical Incident Technique
  • Time-Motion Studies
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Shape better experiences with the right participants and the right environment.

Participant Recruiting

Get in touch

Want to create better experiences for your users? Tell us about your product, and let’s get started.

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