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In-Home User Research: Building Rapport Before & After Stepping Through the Door

Written by John Dirks

photo of John Dirks

I was asked recently what steps we take to make participants feel more comfortable with in-home interviews or observations. This article contains some practical tips about ways to build trust and rapport prior to and while interacting with participants in their homes. Why bother? Because raising comfort levels leads to better research observations, which is why we go out to people’s houses, condos, or apartments in the first place!

Banner Awareness as a User Attribute (was Banner Blindness as a Usability Issue)

Written by Tom Satwicz, Ph.D.

photo of Tom Satwicz, Ph.D.

Most users do not look at banner ads and even fewer click on them. This statement should not surprise UX professionals or even online advertisers. Time and again, usability studies have demonstrated that “banner blindness,” a phenomenon first described in the late 1990s, is in fact real and that there are few, if any, ironclad solutions for getting users to notice and react to ads on a website.