articles

Improving the User Experience of Healthcare Provider Websites

Tom Satwicz, Ph.D.

Blink has worked with a variety of healthcare providers over the last several years to understand the users of their websites. The results of this work have been research-based recommendations and design solutions that address many common challenges. Today, we are publishing a whitepaper that summarizes the challenges providers face online, and how a research-based approach to user experience can help meet the needs of their patients and employees.

Increasing Your Chances of Successful Design Decisions

Heidi Adkisson

In the ideal world, every design decision would be informed by user research or usability testing. But in the real world, that’s not always possible. Sometimes, you just have to rely on your own internal decision‐making abilities. Below are some tips we’ve found helpful for increasing the odds of a successful user experience, regardless of the resources available for a project:

Turning Usability Findings into Design Changes

John Dirks

A Recipe for Effective User Interviews

Blink Staff

The ingredients are simple: two people, a quiet place to sit and talk, and a video camera to record the session. Still, getting the most out of an interview requires careful planning and a thoughtful technique. Here I share some insights that guide my own approach to interviewing.

Matching Prototypes to Research Goals

Heidi Adkisson

One of the most important parts of planning for any type of user research or usability testing is a clear set of research questions: what do you want to find out as a result of the study? It seems like an obvious step, yet sometimes this is overlooked.