Banner Awareness as a User Attribute (was Banner Blindness as a Usability Issue)

Written by Tom Satwicz, Ph.D.

photo of Tom Satwicz, Ph.D.

Most users do not look at banner ads and even fewer click on them. This statement should not surprise UX professionals or even online advertisers. Time and again, usability studies have demonstrated that “banner blindness,” a phenomenon first described in the late 1990s, is in fact real and that there are few, if any, ironclad solutions for getting users to notice and react to ads on a website.

Why You Should Usability Test Your Mobile Application

Written by Nika Smith

photo of Nika Smith

Just like web sites and desktop applications, mobile applications benefit greatly from being evaluated via usability testing with target users. Mobile usability testing allows you to learn about your users’ expectations and prior experience with mobile interfaces and illustrates how they will use your application in real-time. Further, mobile testing enables development and product teams to identify and prioritize pain points that must be addressed prior to launch or future releases.