Prototyping

A prototype is an early version of a product built to test a concept or answer a question in the design process.

Blink creates prototypes to use as artifacts in researching a new product’s value assumptions because product concepts are difficult without something tangible to evaluate. The type and fidelity of prototypes we construct vary on a project-to-project basis but can range from low-fidelity paper prototypes to functional applications.

We create interactive prototypes to illustrate how a design will function, communicate, and feel. Prototypes are great for showing the proposed design on the target platforms both in design reviews with the product team and in evaluative research sessions with target users.

The ultimate goal of the prototypes we create is to answer questions about a product before full-scale development. These questions can include everything from user perception of features to product development feasibility. Because of this, our prototyping services are often offered in conjunction with our research services.

We build concept prototypes early in the design process and more detailed prototypes later. With early-stage prototypes, we may use static data and lower fidelity design artifacts to communicate a concept. While later-stage prototypes may be built with dynamic data and look and act much like the final product.

We find prototypes are often the best and most efficient way for the design team to iterate on a product design in an evidence-driven design approach like we employ at Blink.

Could prototyping help you get a better product to market?

We'd love to talk to you about prototyping and other design services at Blink.

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