Blink Acquires Seattle Experience Design Studio Tectonic

Blink, a user experience research and design company specializing in digital products, continues its expansion with the purchase of a well-known Seattle design company, Tectonic.

Blink has a 17-year history of partnering with clients, such as Amazon, Apple, NASA, Nike, Microsoft, Moen, and Starbucks, to help them innovate, reimagine, and design intuitive and meaningful digital products and applications for their customers.

“Tectonic brings new design capabilities and seasoned talent to Blink. Its envisioning process and highly refined visual craftsmanship deliver creative leaps and drive impactful design. Joining forces with Tectonic’s creative and strategic minds will push us in new ways that will be such an amazing benefit for our clients.” – Karen Clark Cole, Blink CEO

Tectonic was founded in 2012 by Bill Flora and has offices in both Seattle and Boston. Major clients include Amazon, Bang and Olufsen, Bing, the Bill and Melinda Gates Foundation, HBO, Microsoft, and Samsung.

“Together we’re a powerful combination. Blink’s evidence-driven approach and Tectonic’s strategic, brand-focused process will really stand out in the marketplace. We’ll be able to provide more holistic solutions and ultimately have more impact solving today’s design problems.” – Bill Flora, Tectonic Founder

In 2011, Bill Flora delivered the Metro design language to the top brass at Microsoft. It was the culmination of almost two decades of his work and represented the first time a major engineering-led organization had implemented a design language to unify the user experience across products and platforms.

“We love to work with large companies to help them see past the next ship cycle (or three), developing high-level digital strategy and distilling brand DNA into signature experiences and a design language that unifies the efforts of dozens of teams.” – Bill Flora, Tectonic Founder

About Blink UX

Founded in 2000, Blink empowers world-class companies to succeed by delivering meaningful customer experiences. Blink is a User Experience research, design, and development firm, dedicated to helping clients achieve their business goals through a flexible user-centered design approach. Blink has worked with hundreds of innovative clients ranging in size and type, from startups to Fortune 100, including Amazon, Apple, Disney, NASA, Google, Starbucks, and Microsoft. Blink has offices in Seattle, San Diego, and now Boston, and also owns Northwest Insights, a research recruiting and focus group company. To learn more about Blink, please visit blinkux.com.

About Tectonic

Tectonic is an experience design studio founded in 2012 by Bill Flora. It has offices in both Seattle and Boston. Major clients include Amazon, Bang and Olufsen, Bing, the Bill and Melinda Gates Foundation, HBO, Microsoft, and Samsung.

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