Vision prototypes can be an effective way to show, rather than just tell, ideas or concepts to stakeholders and others in your organization.

Companies have a lot of pressure to change, and a vision prototype can be a change agent. A surprising number of companies lack a common product vision, and it's often difficult to achieve given conflicting organizational structures. Siloed groups, different definitions for the same words, and conflicting goals are often what we see as a significant barrier to alignment.

Blink believes the design process is the most powerful tool for alignment in these situations. Done properly, design process integrates values, goals, and language from stakeholders so the vision feels like a natural extension of the company. And it's grounded in something that all organizations can agree on — making the customer happy.

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