AI Strategy

Embrace strategic AI to stay ahead of evolving customer and employee needs and deliver smarter experiences.

Work with us
Blink ux ai experience strategy 2
Blink ux ai experience strategy 2

Transform your legacy systems for an intelligent future

In the race for intelligent solutions, those who can translate real human need into smart, adaptive products will prevail. 

AI initiatives succeed by delivering seamless experiences across every touchpoint. Our process fast-tracks the design-to-development cycle to make you the frontrunner in your market. Through identifying market trends, defining effort-to-impact, gathering core user insights, and designing systems that earn user trust and drive adoption, you’ll know where to place big bets.

The process

How we do it:
Evidence-driven workstreams

Blink ux ai experience strategy 01 craft

Craft your experience strategy

Evidence-backed direction for what's next, with a clear plan for getting there.

Blink ux ai experience strategy 02 envision

Envision your product future

Weave personalization and automation into all product touch-points, ready to launch. 

Blink ux ai experience strategy 03 modernize

Modernize your data systems

AI is only as good as the data we give it. Modernize so you’re ready to innovate and scale.

Blink ux ai experience strategy 04 prepare

Prepare your organization for change

Get your organization fluent, aligned, and ready for AI adoption.

Plot your path to future breakthroughs with
user-centered AI strategies
icon

Decision-makers planning to increase investment in AI

67%

Source: Forrester

icon

Leaders who consider their AI deployments ‘mature’

1%

Source: McKinsey & Company

icon

Knowledge workers are already using AI

75%

Source: Microsoft

The impact

Are you ready? Assess your adoption potential with our AI Maturity Index

Logo check

Efficiency

Measure which AI tools boost efficiency and productivity by identifying opportunities to offload, automate, and streamline tedious tasks, improving efficiency across the board.

Logo ship

Empowerment

Find out how AI tools can serve as collaborative partners that augment user capabilities, expand skill sets, and eliminate repetitive manual tasks, enabling your teams to focus on higher-value work.

Logo bolt

Accuracy

Assess how AI can support consistent workflows and accurate information, while empowering users to verify the credibility of both the information they encounter and their own work.

Frame 1547768513
Ready to talk to someone?
Get in touch
Keep exploring
See our work

Clients we partner with

Enabling neurodivergent knowledge workers with better AI tools

Envisioning the driving experience for the next gen of electric vehicles

Changing the course of personalized growth for IT professionals

Rerouting power in an instant through AI-powered workflows

Building an AI-powered compliance platform of the future

Surfacing contextual documents with a single click

Using machine learning to support personalized spending guidance

Aggregating drug data by the millions with LLM for better patient care

Frame 1547768526 1
Frame 1547768526 1
Frame 1547768526 1

Hyper-personalization with AI:
A major shift for CX

AI is changing the way we experience the world. Prepare for and plan your emerging tech strategy to earn a head start in market share. 

View our AI work

Client stories

Bringing AI-enabled solutions to life

Blink UX AI Strategy Future Vehicles

Hyundai

Mapping the next decade of innovation for modern vehicles

Hyundai came to Blink to develop and visualize a driver and passenger experience strategy that delivers on the value of AI and will enable them to win in the automotive industry for decades to come.

Activities
  • Foundational research
  • Market analysis
  • AI opportunity mapping
Deliverables
  • Experience framework
  • Signature experiences
  • Near-term roadmap
  • Long-term release plan
Blink UX AI Strategy Google Geminii Workspace

Google

Unlocking productivity for Gemini

Google wanted to understand roadblocks for neurodiverse users who leverage AI to boost productivity. We uncovered opportunities to transform the future of Gemini for all users.

Activities
  • Participant recruiting & screening
  • 27 qualitative interviews
  • Original heuristic factor creation
Deliverables
  • Mindset models
  • Heuristic evaluation
  • Competitor score card
  • Product-specific recommendations
Blink UX AI Strategy Coinbase AI Assitant

Coinbase

Building an AI-powered platform of the future

Coinbase partnered with Blink to build a single-source of internal intelligence, powered by complex automation for more efficient and compliant agent workflows to better meet customer needs.

Activities
  • 17 in-depth interviews
  • Content strategy
  • Data visualization
  • LLM development and QA
Deliverables
  • Stakeholder insights
  • Journey map
  • High-fidelity prototypes
  • Long-term roadmap
Blink UX AI Strategy Amazon AI

Amazon

Improving an early-gen conversational AI agent

Amazon partnered with Blink over 20 weeks to evaluate Rufus, an in-app conversational shopping assistant designed to answer customers questions and make product recommendations. Our insights informed Rufus’ early product releases.

Activities
  • 20-week rolling research
  • International research
  • Participant recruiting
  • In-lab research sessions
Deliverables
  • Weekly topline reports
  • Insights and recommendations

Blink capabilties

Building durable frameworks to win customer trust

Our practical insights, roadmaps, and release plans are tailored to your particular business needs and manage your data with care.

  • Market Insights & Differentiation
  • Short- & Long-term Roadmapping
  • Product Envisioning
  • Data Modernization Strategy
  • Enterprise Design Systems
  • Content Strategy
  • AI Change Management

Get in touch

Want to create better experiences for your users? Tell us about your product, and let’s get started.

Looking for a job?

Elevate your customer experience with user-centered design.


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.