Considerations When Conducting User Research In Other Countries: A Brazilian Case Study

Blink UX had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company Zap Imóveis (

This project provided Claire Carlson with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles. Here she details what she learned in a feature for Smashing Magazine.