Blink team members looking down at user research data papers on a table

Mar 13, 2015 | Updated Jun 3, 2024

Considerations for Conducting User Research Outside the US

Blink UX had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company Zap Imóveis.

Black and white group photo of Blink team members

By Blink Staff

Blink UX had the opportunity to conduct in-home user interviews in São Paulo on behalf of a Brazilian real estate company Zap Imóveis.

This project provided Claire Carlson with invaluable insider knowledge on how to best conduct in-home user interviews in Brazil and, more broadly, how to conduct field research in foreign countries using the same underlying principles. Here she details what she learned in a feature for Smashing Magazine.

Blink UX is a product design consulting firm. With a specialty in rigorous research, strategic envisioning, and high-impact design, we’re the preferred partner for companies that want to align around a clear vision, scale with confidence, and set the standard for great products, services, and experiences.

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