User and Stakeholder Interviews

User interviews are a foundational user research method and one of the most important activities at the beginning of any user-centered design project. User interviews are typically performed with current or prospective users to understand workflows and mental models, identify pain points and opportunities, and understand the product or system as deeply as possible prior to the start of design concepting. Stakeholder interviews typically occur at the beginning of any design project and are performed with individuals who may have influence over, or a stake in, project success.

Observing and interacting with users through one-on-one interviews is the best way to understand them. Blink takes a disciplined approach to understand expressed and latent user needs, motivations, opinions, and behaviors. Using expert interview techniques, direct observations, and other user research methods, such as contextual inquiry, we seek to understand workflows, pain points, and desired interactions with digital devices, products, applications, and services.

Blink conducts stakeholder interviews at the beginning of every research project to understand the business context of the project, identify each stakeholder's positioning and understanding of the problem being solved, and uncover potential stumbling blocks or organizational obstacles that may impact project success. Our findings during the stakeholder interview phase of a project are invaluable for gaining project team consensus and identifying potential obstacles or challenges early in the project before they have the opportunity to derail progress. When combined with user research, these initial interview phases ensure ever design project is set up to succeed.

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