Survey Research

A survey is a method of gathering information from a sample of people. Surveys can take many forms but are often in the form of an online questionnaire.

Surveys are useful for capturing opinion and preference data from large samples of people, making a robust analysis possible. Because our surveys are often designed to be analyzed statistically, we can provide moderately hard, objective research data in situations that call for it. In practice, we often use surveys to complement more in-depth qualitative observations or one-on-one interviews. Think of surveys as a means to address the “what” questions, while qualitative user research addresses the “why” questions.

At Blink, we feel that creating a great survey is like creating a great user experience, and we keep the survey respondent at the center of our process by asking only questions that are necessary to address research objectives and by ensuring that surveys are easy to complete.

Surveys, as with other user research methods, help us understand specific populations so that products can be designed to better meet their needs. We administer most surveys via email, through websites or apps, or through moderated interviews with larger samples. We have designed and run surveys using client-provided lists of current customers, beta users, and employees; we have also surveyed hard-to-reach populations using national recruiting panels.

Related Content

Users in the Sausage Factory

Users in the Sausage Factory

Greg Hansen

“I can’t believe I’ve never heard of this site before,” was my first thought when I came across Quirky.com. Though there are hundreds of millions of websites, I’m always surprised to find something unique like Quirky. Quirky exists in an interesting space.

Read Article
The Value and Limitations of Customer-Initiated Feedback

The Value and Limitations of Customer-Initiated Feedback

Damon van Vessem

Blink once evaluated an in-flight email application for a client. It had already been in use as a beta and the client was aware of a few wrinkles in the UI. So it came as a shock when not a single participant in the study could figure out how to open an email in the application. All the while, a feedback option had been available.

Read Article
Remote Research: Trade-Offs In Moderated & Unmoderated Usability Testing

Remote Research: Trade-Offs In Moderated & Unmoderated Usability Testing

Siri Mehus, Ph.D.

At Blink we practice evidence-driven design. That means that the design recommendations and decisions we make are grounded in solid data and sound reasoning. But what counts as good evidence? What are the data and reasoning that stand behind a well-motivated design decision?

Read Article