What happens when hardware components are assembled together in a retail box? Blink did extensive field research to help the Xbox team deliver an exceptional out-of-the-box experience.

Xbox Kinect Case Study

Constant Feedback

We took an iterative approach to our fieldwork, testing weekly updates and changes based on our observations. To keep the development agile, we streamed sessions live from study participants’ homes for the development teams to view.

Two Blink employees jumping while playing with an Xbox gaming console.
Xbox 360 Kinect sensor box.
Person reading instructions manual for Xbox 360 Kinect sensor.

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