Kelly Franznick

Kelly Franznick

Chief Innovation Officer, Co-founder & Partner

Kelly is the Chief Innovation Officer (CIO) and Co-Founder of Blink. He focuses on the future of Blink’s tools, services, and methods while also working on projects with unique challenges. He is passionate about making our daily interactions with technology more innovative, intuitive, and rewarding.

Over Blink’s 20 year history, he has worked with hundreds of clients, from tech-sector heavy hitters like Apple, Google, Amazon, Microsoft, to startups, and non-profits. He enjoys working on cutting-edge projects in data visualization, healthcare, and the IT spaces. He feels lucky to have contributed to some of the largest and most successful product launches in history.

Kelly has been a featured on the topic of UX and innovation at dozens of conferences, courses, and events, including presentations at San Diego Design Week ("The Future Meets the Drive-Thru") in 2020, multiple guest lecturer appointments at the University of Washington, and keynote lectures at Convey UX and Seattle Interactive Conference.

In 2019, Kelly was awarded the Myron L. White Award by the University of Washington’s Human-Centered Design & Engineering department for his service to the organization. In 2011, he was featured as “Geek of the Week” from GeekWire magazine. His work has been recognized with a number of awards including several IDSA IDEA awards for design excellence. Always eager to share his passion for design and technology with others, he volunteers his time as an instructor and external advisor for programs at Lake Washington Institute of Technology and the University of Washington.

In 2016, Blink made Forbes Magazine's Best Small Companies list and has won the Puget Sound Business Journal’s Washington’s Fastest-Growing Private Companies award in 2015 and 2012, Seattle Business Tech Impact Silver Award in 2015, and was listed on Inc. Magazine’s Top 5000 Fastest-Growing Companies in America list in 2015, 2014, 2013 and 2012.

Kelly holds a degree in industrial design from Arizona State University and a Master's from the Illinois Tech's Institute of Design in Chicago. Prior to co-founding Blink UX, Kelly led user-centered design teams at E-Lab, Personal Health Connections, and Bowne. You can read Kelly’s full LinkedIn bio, read his blog, and follow him on Twitter @kfranznick.

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Understanding your website as a product will set your company apart from competitors.

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We answer the question, "What is B2E UX?" and discuss three reasons why adopting easy-to-use technology for your employees will enrich your company.

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Conducting User Research and COVID-19

Conducting User Research and COVID-19

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In collaboration with colleagues within and outside of Blink, plus a fair amount of experimenting at home, Chief Innovation Officer Kelly Franznick put together a set of protocols for a safe return to our user research labs.

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Digital Banking Trends and Challenges

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Banks are bottom-line driven, so if you work in the banking or finance industry, you'll want to be aware of what the top digital banking transformation trends are, how to develop a mobile banking app, and what the future of the banking industry looks like.

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The Future of the Drive-Thru

The Future of the Drive-Thru

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As demand for the drive-thru continues to grow and the restaurant industry revamps their dining options, what does the next generation of the drive-thru experience hold?

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Hiring a User Experience Design Firm

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Thinking of working with a user experience (UX) design firm? You may not know where to start.

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The Future Will Not Be What You Expect

The Future Will Not Be What You Expect

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This week I had the honor of giving the commencement address for the 2015 University of Washington’s Human-Centered Design and Engineering Department graduation ceremony.

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First Mayer, Now Larson-Green: The Elevation of UX to the Corner Office

First Mayer, Now Larson-Green: The Elevation of UX to the Corner Office

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But the one thing that stood out to me is that like Marisa Mayer, the UX-oriented engineer and designer who oversaw some of Google’s most successful products, Larson-Green views the world of technology products and services principally through a lens of the end-user.

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Usability Testing of Fruit

Usability Testing of Fruit

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Have you ever wondered what would happen if you did a usability test of fruit? We did. Blink created this fun look at something near and dear to our hearts – usability testing. We hope you enjoy it!

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Blink Whitepaper: Emotional Responses to Using Siri

Blink Whitepaper: Emotional Responses to Using Siri

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Siri turns one today. To mark the occasion, we are releasing our research findings from a longitudinal study of iPhone 4s purchasers. This whitepaper, written by Blink’s own Nika Smith Auld, examines user perceptions and usage over the first 30 days of use.

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NFC: Think Outside the Device

NFC: Think Outside the Device

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Kelly Franznick, Blink Co-Founder and Chief Innovation Officer, participated on a panel about Near Field Communications (NFC) technology hosted by the MIT Enterprise Forum Northwest.

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Participatory Design in World of Warcraft

Participatory Design in World of Warcraft

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In the game World of Warcraft, there is an interesting phenomenon occurring involving participatory design of the user interface.

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Aesthetics and Usability

Aesthetics and Usability

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A common question Interface Designers face is, how does one present a lot of information without making the interface seem too busy or overwhelming?

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Designing for Now, Later, and the Ideal

Designing for Now, Later, and the Ideal

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We have a few methods at Blink to pencil in future functionality, but still optimize your users’ initial experience.

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