12 minutes
Why Good UX is Essential for Banks
As the desire for easy-to-use digital banking services continues to rise, banks and fintech companies have an opportunity to create better user experiences for their online customers.
Kelly Franznick
Chief Innovation Officer & Co-founder
Kelly is the Chief Innovation Officer (CIO) and Co-Founder of Blink. He focuses on the future of Blink’s tools, services, and methods while also working on projects with unique challenges. He is passionate about making our daily interactions with technology more innovative, intuitive, and rewarding.
Over Blink’s 20 year history, he has worked with hundreds of clients, from tech-sector heavy hitters like Apple, Google, Amazon, Microsoft, to startups, and non-profits. He enjoys working on cutting-edge projects in data visualization, healthcare, and the IT spaces. He feels lucky to have contributed to some of the largest and most successful product launches in history.
Kelly has been a featured on the topic of UX and innovation at dozens of conferences, courses, and events, including presentations at San Diego Design Week ("The Future Meets the Drive-Thru") in 2020, multiple guest lecturer appointments at the University of Washington, and keynote lectures at Convey UX and Seattle Interactive Conference.
In 2019, Kelly was awarded the Myron L. White Award by the University of Washington’s Human-Centered Design & Engineering department for his service to the organization. In 2011, he was featured as “Geek of the Week” from GeekWire magazine. His work has been recognized with a number of awards including several IDSA IDEA awards for design excellence. Always eager to share his passion for design and technology with others, he volunteers his time as an instructor and external advisor for programs at Lake Washington Institute of Technology and the University of Washington.
In 2016, Blink made Forbes Magazine's Best Small Companies list and has won the Puget Sound Business Journal’s Washington’s Fastest-Growing Private Companies award in 2015 and 2012, Seattle Business Tech Impact Silver Award in 2015, and was listed on Inc. Magazine’s Top 5000 Fastest-Growing Companies in America list in 2015, 2014, 2013 and 2012.
Kelly holds a degree in industrial design from Arizona State University and a Master's from the Illinois Tech's Institute of Design in Chicago. Prior to co-founding Blink UX, Kelly led user-centered design teams at E-Lab, Personal Health Connections, and Bowne. You can read Kelly’s full LinkedIn bio, read his blog, and follow him on Twitter @kfranznick.
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