Blink researchers conduct concept evaluations across a wide variety of domains. The insights stemming from the concept evaluation process can also shed light on undiscovered opportunities and unmet consumer needs.

Blink can perform concept evaluations using either qualitative methods or quantitative methods, depending on the maturity of the concept being evaluated and the type of insights needed. Our team of researchers and analysts come from a variety of backgrounds and industries and will help you determine the best approach for collecting the data and insights you need to evaluate your potential new product or service.

Qualitative Concept Evaluation

Qualitative concept evaluation methods, such as one-on-one interviews with an early prototype or product approximation, can be performed early in the product development process and can leverage product artifacts at varying levels of fidelity. For example, early wireframes or prototypes of a new product can be evaluated with prospective customers to discover how well the product maps to their context and mental model. High-fidelity mockups can be used to evaluate initial customer impressions and how well a proposed product aligns with your brand. In addition to capturing feedback about the proposed product or service being evaluated, qualitative concept evaluations often reveal additional insights into consumer behavior that companies find useful.

Quantitative Concept Evaluation

Quantitative concept evaluation methods typically involve the use of surveys to evaluate prospective customer reactions after exposure to one or several concepts or mockups. Quantitative concept evaluations can leverage a large number of participants across a range of backgrounds and demographics, offering useful insights into market fit across different audiences.

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