Competitive Analysis

A competitive analysis is an evaluation of the strengths and weaknesses of competitor products and services relative to your product or service. Conducting a competitive analysis can be a valuable step toward making strategic product decisions; however, a competitive analysis is most useful when paired with insights from additional activities, such as expert reviews, customer experience benchmarking, and user research data.

A typical competitive analysis will study a variety of factors, determined by the context and objectives of the project. Some of the most common elements included in a competitive analysis are:

  • Competitors
  • Strengths & Weaknesses
  • User Needs and Wants
  • Industry Trends

At Blink, we often perform a competitive analysis at the beginning of a broader user-centered design initiative. We will then typically supplement the competitive analysis with user research, stakeholder interviews, and other foundational and evaluative research activities to provide a deep understanding of your product or service, how it is used, and the market in which it exists. Performing these activities during the initial stages of a design engagement provides a comprehensive understanding of the most strategic opportunities for your business and provides an evidence-based body of data to support the many important decisions that are made throughout a design engagement.

Interested in understanding how your product stacks up against your competition?

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