Making technology human
Blink is a user experience research and design firm specializing in digital products. We ask the right questions to understand your product and the people who use it. Powered by our research, we design solutions that are efficient, meaningful, and delightful.
We call it Evidence-driven DesignSM.
We deliver world-class results for the best brands
Blink is helping Hawaiian Airlines improve its customer ticketing experience.
Blink delivers evidence-based design concepts for the redesign of Viverae’s digital health and wellness product.
Blink delivers user research insights to various product and digital services teams at Nike.
Blink provides research and design of unique product experiences that make the world a better place for those interacting with earth data.
Blink partners with Starbucks for in-depth usability studies producing clear and actionable design recommendations across its digital products.
Blink provides extensive UI testing and design recommendations across the cruise line’s consumer web sites.
News + Events
We’re extremely proud and excited to announce that Karen Clark Cole is a finalist for this year’s Pacific Northwest Ernst & Young Entrepreneur Of The Year award. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Karen was selected as… Read more
Over the past five years I’ve supported users with their technology questions, either as an IT professional or “that techie friend,” and one constant that remains is the usefulness of a universal user experience. Maintaining a consistent design, feel, and set of interactions across devices is at the heart of universal user experience. Think of… Read more
Blinkers are an interesting and dynamic group of people. Each Blinker is carefully selected to join the team because we understand how he or she will positively contribute to our culture and work. And while we do post Blinker Bios on our website, we thought we’d go a little further and profile our Blinkers on… Read more
What are personas? Personas are fictional characters based on real data created to represent the core users of a site or product. They are created from sources like interviews, surveys, focus groups, and usability studies. Good personas are invaluable in getting the user-focused perspective, not just as the product is first being designed, but throughout… Read more
An interface can fail its users in several areas, but the data dashboard seems to carry with it a particular risk. Maybe because it’s easy to produce a page that looks impressive through the use of fancy gauges, graphs, and charts—yet still misses the mark with users. Not that there is anything wrong with making a… Read more
A recent Blink project brought me to Barcelona, where in-between site visits and interviewing people, I did what I usually do in new lands: document the local, quotidian products. As a product designer and user researcher, I’m fascinated by local variations of the highly evolved, yet simple, products we see, use, or benefit from every… Read more