Making technology human
Blink is a user experience research and design firm specializing in digital products. We ask the right questions to understand your product and the people who use it. Powered by our research, we design solutions that are efficient, meaningful, and delightful.
We call it Evidence-driven DesignSM.
We deliver world-class results for the best brands
Blink is helping Hawaiian Airlines improve its customer ticketing experience.
Blink delivers evidence-based design concepts for the redesign of Viverae’s digital health and wellness product.
Blink delivers user research insights to various product and digital services teams at Nike.
Blink provides research and design of unique product experiences that make the world a better place for those interacting with earth data.
Blink partners with Starbucks for in-depth usability studies producing clear and actionable design recommendations across its digital products.
Blink provides extensive UI testing and design recommendations across the cruise line’s consumer web sites.
News + Events
Much can be gained from having participants create visual representations in a research session. Usability studies are great for identifying issues that prevent users from getting things done, however our goals for user research often encompass trying to gain insight into what users understand about the overall structure and layout of a system. Recently I… Read more
In my last post, I talked about my motivations for looking into Apple Music, and my plan to suss out the positives and the negatives. I discovered some red flags that Apple may wish to address. Let’s dive into the details. Findings I spoke with six active digital music listeners about how they typically consume… Read more
It’s highly probable that I’m part of the last generation that remembers walking into a music store and purchasing a physical thing that plays music. Whether that’s vinyl, cassette tapes, or CDs, these tangible relationships we had with music are quickly fading away. With the days of mix tapes, burning CDs, and Napster long behind… Read more
At Blink, we think and talk a lot about UX. And while each day more people are joining our conversation, there is still a lot of confusion around what UX actually means. I talk about it as a way of thinking and a business approach: User experience is no longer a job title or a… Read more
Recently, I did something I hadn’t tried before: I was “reading” a book in two separate formats on two different devices. In the mornings on my walk I listened to the audio book using the Audible app. In the evenings, at home, I read the digital book on my Kindle. What I soon discovered is… Read more
It isn’t uncommon for clients to attempt to cut costs by bringing recruiting for a research project in-house. However, we’ve seen time and again why avoiding professional recruiting ends up costing more in the long run. Here are some reasons why we (strongly) recommend against this approach. 1. Finding the right participants takes time. We… Read more