Collection of new Insight Space branding.
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Sep 11, 2018 | Updated Jun 3, 2021

Northwest Insights Is Now Insight Space

With state-of-the-art facilities in Seattle and San Diego, and other locations on the horizon, the qualitative research firm has a new name and a new look.

Blink is pleased to announce that the independent qualitative research facilities and recruiting division of the company, formerly known as Northwest Insights, is now Insight Space. The new name and refreshed branding coincide with Insight Space’s new, state-of-the-art UX research facilities in downtown Seattle and precede the summer 2018 remodeling of Insight Space’s labs in San Diego. Blink is also expanding Insight Space to other cities, with new locations to be announced later this year.

“We are excited to watch Insight Space expand alongside Blink. The team has over two decades of experience in participant recruiting and managing UX and market research studies, and we’ve seen a real need for the quality of recruiting that Insight Space provides in the market,” CEO and co-founder Karen Clark Cole says. “With our new spaces in downtown Seattle and San Diego, we’ll be able to offer high-value research planning services in a state-of-the-art setting.”

The new Insight Space branding

About Blink UX

Blink is a UX research and design firm that works with great companies to create meaningful digital products, brands, and experiences. With studios in Seattle, San Diego, and Boston, Blink brings two decades of experience in applying our evidence-driven design process to projects for clients such as Microsoft, Amazon, Starbucks, and NASA.

About Insight Space

Insight Space offers state-of-the-art usability labs and facilities for focus groups, market research, and mock juries. Our usability labs are outfitted with multiple cameras, eye-tracking equipment, and more. Insight Space has facilities designed specifically for conducting market research, including focus groups, taste tests, and mock juries. Our team has decades of experience guiding research projects to completion. We offer targeted recruiting services and boast one of the most extensive databases on the West Coast.