
11 min
Personas vs Archetypes: What’s the Difference and Which One Will Move Your Business?
Choose the best artifacts for your organization's needs.
Principal Researcher
Sylvain is a principal researcher in San Francisco. He loves meeting research participants to learn more about a specific problem, topic or industry, and how to positively impact these.
Before Blink, Sylvain spent many years in several different roles at Logitech, climbing the quality engineering ladder before managing wide-scale beta tests for consumer electronics and IoT devices. This was where he discovered his consumer-advocate side, and embarked onto the captivating path of UX research. In an even more distant life, he was a chef in several different restaurants in Switzerland, where he was born.
Outside work, you'll find him researching the next place he'd like to visit, binge consuming TV shows or his latest favorite musician, petting random dogs, perfecting his tiramisu recipe, and exploring San Francisco's nightlife.