12 minutes
Why Your UX Team Needs a Project Manager
Project management allows UX researchers, designers, and strategists to focus on the right problem at the right time, without losing sight of the bigger picture.
Serena Down
Research Director
Serena Down is a research director at Blink who loves finding themes that make up the narrative of our experience, whether it is in user research and design or in her past life in documentary film and e-learning.
Serena’s educational background is in anthropology and she holds a master's degree from Stanford University in documentary film. Her first job in UX was over twenty years ago when she was hired to do user interviews for a Seattle start up.
When not at work, Serena enjoys biking, gardening, sketching and swimming.
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Blinker Profile: Serena Down
I’ve always loved listening to stories. My relatives used to worry about me staying inside talking to the old folks while the other kids were out lighting off fireworks, but that was where I wanted to be.