Black and white group photo of Blink team members

Jen Amsterlaw, PH.D

UX Researcher

Jen is a UX Researcher at Blink.

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Lessons from Usability Testing-Designing for the Real World

Jen Amsterlaw, PH.D

When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context in mind. A lot of thought and effort will hopefully go into making sure the product delivers the right set of features, has the right look and feel, and abides by standard UI conventions. But designs that seem solid conceptually can still fail if they do not take into account how real users will interact with them in the real world.

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Understanding Older Users: Is Your Website Senior-Friendly?

Jen Amsterlaw, PH.D

Seniors are increasingly using the web to shop, find news and information, and connect with friends and family. But many websites are not designed with seniors in mind. You can make your website more senior-friendly by following a few simple rules of thumb… and the end result is often improved usability for users of all ages.

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