Marketing Analyst, Guest Author
Diego Fontes is an independent marketing analyst and friend of Blink. He wrote on the intersection of UX and analytics exclusively for our blog. His interests lie at the intersection of technology and human behavior. He is constantly digging into the "why" and seeks to understand what makes us humans tick as we interact with technology to gather insights that drive decisions.
11 minutes
Incorporating analytics into UX processes and research methods can add value in many ways. Project teams should use a combination of different data types to consistently measure data (in the wild) about usability and user behavior.