Claire Carlson

Interaction Design

Claire is part of the interaction design team at Blink. She loves being one of the first people in the office each morning except Friday, when you will find her at Mighty O Donuts.

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Client UX: How Wedding Planning Taught Me The Secret To Winning Clients

Claire Carlson

In just over two months I’m tying the knot. I’ve always considered myself a perfectionist and highly organized, which is why I opted to do all the planning myself and not hire a coordinator. Food, music, venue, photography, décor, invitations, that’s all me.

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Why I Speak — The Value of Thought Leadership

Claire Carlson

It always sounds like a good idea when you agree to speak at an event three or four months in advance. “Sure! No problem,” I said when Amy Dickson from Blink marketing asked if she could submit me. A couple months go by and I think, “Man I should really start thinking about my talk.

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5 Reasons the Apple Watch Will Get In the Way of the World Around Us

Claire Carlson

How will behaviors change after the smartwatch becomes ubiquitous? With the recent release of the Apple Watch, I speculate that we are in a paradigm shift. Along with some exciting benefits, the convenience of the Apple Watch will also create an environment where unhealthy distraction is the norm.

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The Re:Evolution of Scrolling

Claire Carlson

Clients regularly ask me “Do users scroll?” A recent inquiry reminded me that it’s been a few years since my last post about scrolling and I thought I’d write an update based on some recent studies at Blink.

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Using Conversational Language in Labels and Instructions

Claire Carlson

I’ve seen an increasing amount of conversational language on the web lately. It’s a powerful tool – when users feel talked to instead of talked at it’s easier for them to build a connection with a brand. However, there is a delicate balance and, of course, it depends on the needs of the audience and the goal of the company.

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Dangers in Changing Users’ Mental Models Around Favoriting

Claire Carlson

Favoriting is evolving. What used to be stars and thumbs up are now hearts and checkmarks. Two specific redesigns caught my attention recently: Spotify and Trulia. Both companies offer what I believe to be a premium user experience, yet they have changed their users’ mental model around favoriting – a move that left me first asking “Why?” and second asking “Was it worth it?”

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TGFC: Thank Goodness For Collaboration

Claire Carlson

Not too long ago I worked with a client in the cultural exchange industry, more specifically, a company that offers an au pair matching service. Their business model created a situation where clicking a primary call-to-action prompted three things to happen:

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The Evolution of Scrolling

Claire Carlson

An ongoing debate regarding online scrolling behavior has continued for over a decade. Do users scroll? How far do users scroll? What types of content should go above the fold? Where is the fold? The answers vary.

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