Case Study: Fred Hutchinson Cancer Center WebQuit

An Online Program and Research Study
Helping people give up tobacco for good

WebQuit is an online quit-smoking program and research study, conducted by Dr. Bricker, the study’s principal investigator and scientist at Fred Hutchinson, aimed at providing interactive real-time tools, personalized quit plans, and tutorials to help people give up tobacco for good.

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Why Blink

Fred Hutchinson’s team selected Blink to provide user research and design expertise for the newly redesigned WebQuit website. The result is a more intuitive site that is both engaging and easier to use than its predecessor.

"We are delighted to have partnered with Blink UX on the design of our WebQuit website. Our research team is devoted to finding the best online tools for quitting smoking."
Jonathan Bricker, Ph.D., Behavioral Psychologist & WebQuit’s Principal Investigator

Goal Setting and Measurement

Through personal goal setting, emotional reminders, and accountability tracking, WebQuit’s carefully crafted interface is designed to improve the effectiveness of online smoking-cessation programs.

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Access your Plan from Anywhere

WebQuit participants have access to a personalized and responsive website that helps them develop a plan for quitting, stay on that plan, and get useful tips for how to deal with urges, cravings, and lapses.

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Proven Program + Inspirational UX


We partnered with Fred Hutchinson Cancer Center to design an experience where people can quit smoking with confidence: WebQuit truly is a site where people realize and achieve their health goals by using helpful, accessible online tools.

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