Creating connections between patients and healthcare providers
Circle is a new app from Providence Digital Innovation Group, part of Providence Health & Services. As Providence aims to deliver best-in-class online and on-demand patient care, it partnered with Blink to determine how to best meet the needs of its patients through a digital platform.
Our team was challenged to develop an application that helps new and expecting mothers feel “normal,” understands their unique stories, and facilitates a connection with their healthcare providers.
“Partnering with Blink UX enabled us to accelerate our Build-Measure-Learn process and launch a successful MVP quickly.”-Hannelore Buckenmeyer, Director, Consumer Strategy – Women’s Health
Research, Design, Research, Design
The design needed to address several areas – stakeholder and business requirements, legal and privacy regulations, onerous technical hurdles – but first and foremost it had to resonate with women and provide them with better, more convenient healthcare. Throughout the design process, we constantly focused on our users, conducting a mix of usability research, diary studies, and RITE evaluations. In addition, we wanted to be sure that we were measuring the performance of the design, so we created a Goals and Key Performance Indicators (KPIs) document that defined the business and user objectives and specified the KPIs that we need to track.
Designing for Minimum Viable Product and Beyond
Knowing that Circle will continue to grow as the technical capabilities expand, our designs lay the foundation for interaction patterns that can scale for more nuanced information, deeper personalization, and different content types. The foundation is scalable for the future and allows our client to grow Circle and extend it into new focus areas.
We’re proud that our work on Circle led to an app that better connects women and their health care providers, offering trusted content, deeper connections, more personalized information, and a better idea of what’s to come.