Case Study: Providence Circle

Written by

Blink Staff

Healthcare Web Healthcare

Mobile Application for Healthcare
On-demand patient care for new and expectant mothers

Circle is a new app from Providence Digital Innovation Group, part of Providence Health & Services. As Providence aims to deliver best-in-class online and on-demand patient care, it partnered with Blink to determine how to best meet the needs of its patients through a digital platform. Our team was challenged to develop an application that helps new and expecting mothers feel “normal,” understands their unique stories, and facilitates a connection with their healthcare providers.

Providence Yourvillage Screens


We began by researching the needs and opportunities to serve moms and providers and developed our feature priorities and design direction from what we found. We then supported our design and build cycles with consistent and iterative research. Our requirements narrowed and solidified, focusing on trust, value, convenience, and connection.

The Solution

The app is integrated with the Electronic Health Record system, which allows for personalized recommendations, creates easy avenues for contacting and connecting with providers, and outlines the journey and ‘what’s coming next.’ It contains vetted, hand-selected content that comes from a trusted source. Lastly, the design simplifies information and interactions so sleep-deprived moms don’t have ‘something else’ to juggle.

"Partnering with Blink UX enabled us to accelerate our Build-Measure-Learn process and launch a successful MVP quickly."
Hannelore Buckenmeyer, Director, Consumer Strategy – Women’s Health

Research, Design, Research, Design

The design needed to address several areas – stakeholder and business requirements, legal and privacy regulations, onerous technical hurdles – but first and foremost it had to resonate with women and provide them with better, more convenient healthcare. Throughout the design process, we constantly focused on our users, conducting a mix of usability research, diary studies, and RITE evaluations. In addition, we wanted to be sure that we were measuring the performance of the design, so we created a Goals and Key Performance Indicators (KPIs) document that defined the business and user objectives and specified the KPIs that we need to track.

Designing for Minimum Viable Product and Beyond

Knowing that Circle will continue to grow as the technical capabilities expand, our designs lay the foundation for interaction patterns that can scale for more nuanced information, deeper personalization, and different content types. The foundation is scalable for the future and allows our client to grow Circle and extend it into new focus areas.

We’re proud that our work on Circle led to an app that better connects women and their health care providers, offering trusted content, deeper connections, more personalized information, and a better idea of what’s to come.