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Siri Mehus, Ph.D.

Research Director & Partner

As a research director at Blink, Siri Mehus works with clients to understand their objectives and generate research insights that allow them to move forward with clarity and confidence.

Siri has been conducting research on human behavior in one form or another for more than two decades. She is deeply fascinated with the details of how human beings interact with and make sense of the world around them. Her drive to translate those details into insights with real impacts led her to transition from academic research to UX. At Blink, she has conducted and led foundational and evaluative research projects for clients such as NASA, Amazon, Microsoft, and Sonos. She has a particular interest in conversational and multimodal interfaces and a passion for making them more intuitive by following principles of natural human interaction.

Outside of work, Siri enjoys dancing, being in the sun, growing aromatic and/or edible plants, watching her dogs play, and spending time with her little family.

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Should You Use a Focus Group for Product Design Research?

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At Blink UX we perform qualitative research to inform the design of digital products. Focus groups are a familiar form of qualitative consumer research. But while the focus group has a place in our research methods toolkit, we rarely pull it out. Why is that?

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At Blink we practice evidence-driven design. That means that the design recommendations and decisions we make are grounded in solid data and sound reasoning. But what counts as good evidence? What are the data and reasoning that stand behind a well-motivated design decision?

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