Laura Barboza Headshot

Laura Barboza

Principal UX Researcher

Laura Barboza is a Principal UX Researcher who is fueled by a curiosity about the human condition and the processes in which we operate as individuals and within systems. She loves to dive into complex problem spaces and aims to organize insights and ideas in easy to digest concepts via the art of storytelling.

For more than a decade, Laura has conducted research as an embedded employee within medium and large corporations and as an independent consultant supporting a variety of industries and services. Her experience uniquely allows her to work with internal and external teams and easily engage in cross-functional collaboration activities with clients in a number of roles. As a specialist in end-to-end Customer Research Strategy and Omni Channel Experiences, she applies a 360-degree service design perspective to promote a holistic perspective that not only improves the customer experience, but also supports internal operation efficacy and business growth endeavors.

Outside the office, you can catch Laura recreating outdoors, stretching in a yoga pose or two, or caring for dozens of indoor plants that comprise her at-home "Barboza-tory".

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9 Tips for Attending a Professional Conference from Home

9 Tips for Attending a Professional Conference from Home

Laura Barboza

Blink is thrilled to host ConveyUX digitally this November 12–13. Charge up your laptop, get yourself out of those pajamas, and pour a hot drink. Get ready for a digital experience with these pro tips from Principal UX Researcher Laura Barboza.

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