Ankitha Bharadwaj

UX Researcher

I work in user research at Blink. I am a doer and a trier, and I spend my free time thinking about how we know what we know is, in fact, the truth.

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Adventures in Note-Taking: Part 1, Setting Up for Success

Ankitha Bharadwaj

Nailing down note-taking methods is like the white whale for user researchers. I’d like to share with you a few ways we at Blink have gotten a few steps closer to bagging that whale.

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A UX Journey Through Airline Apps

Ankitha Bharadwaj

I decided to look at some of the big names in airlines to better understand how well they support users trying to book a flight through their mobile apps (full disclosure, Blink has done work for both Alaska Airlines and Hawaiian Airlines).

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Top 6 UX Trends for 2017

Ankitha Bharadwaj

With 2016 coming to a close, we at Blink find ourselves wondering what 2017 holds in store. Here are six UX trends to watch as the next year unfolds.

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Getting Started with Apple Music, Pt. 2

Ankitha Bharadwaj

I spoke with six active digital music listeners about how they typically consume music. These six participants were then asked to look into Apple Music and provide feedback on their overall impressions of the service and its features after using it in the session.

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Getting Started with Apple Music

Ankitha Bharadwaj

It’s highly probable that I’m part of the last generation that remembers walking into a music store and purchasing a physical thing that plays music. Whether that’s vinyl, cassette tapes, or CDs, these tangible relationships we had with music are quickly fading away.

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Five Tips & Tricks To Make Your Indian Research Project Go Smoothly

Ankitha Bharadwaj

Recently I had the opportunity to do something really exciting: I traveled to Hyderabad, India for a project. Blink partnered with Kern, a UX firm based in Hyderabad, for a research project. Working with them I learned first hand what it means to do UX research in India.

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Humans and The Risks of Automation

Ankitha Bharadwaj

“How can we design systems to use the sophistication of human thinking and decision making, AND the complex computation power of machines to strike a healthy balance of automation?”

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The UX of Stitch Fix: A Perfect Fit

Ankitha Bharadwaj

Stitch Fix is a personal shopping service for women that has been gaining popularity lately. I couldn’t help but compare my Stitch Fix experience to other services that also attempt to serve me recommended content – i.e., Netflix, Spotify, Amazon.

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