UX Researcher
I work in user research at Blink. I am a doer and a trier, and I spend my free time thinking about how we know what we know is, in fact, the truth.
Ankitha Bharadwaj
I decided to look at some of the big names in airlines to better understand how well they support users trying to book a flight through their mobile apps (full disclosure, Blink has done work for both Alaska Airlines and Hawaiian Airlines).
Ankitha Bharadwaj
I spoke with six active digital music listeners about how they typically consume music. These six participants were then asked to look into Apple Music and provide feedback on their overall impressions of the service and its features after using it in the session.
Ankitha Bharadwaj
It’s highly probable that I’m part of the last generation that remembers walking into a music store and purchasing a physical thing that plays music. Whether that’s vinyl, cassette tapes, or CDs, these tangible relationships we had with music are quickly fading away.
Ankitha Bharadwaj
“How can we design systems to use the sophistication of human thinking and decision making, AND the complex computation power of machines to strike a healthy balance of automation?”
Ankitha Bharadwaj
Stitch Fix is a personal shopping service for women that has been gaining popularity lately. I couldn’t help but compare my Stitch Fix experience to other services that also attempt to serve me recommended content – i.e., Netflix, Spotify, Amazon.