Co-creation activities extend user interviews and help to draw out important insights by having participants visualize their thinking through creating visual artifacts such as:
- maps of processes or social relationships
- a timeline of key events
- a diagram of affordances, pain points, and struggles
- scrapbook of activities, events, and resources
Engaging in co-creation activities with research participants is an effective way to gain deeper insights into how and why users of a service or device do what they do. Working collaboratively with participants can help unleash latent feedback that they might not be able to verbally articulate.
Researchers at Blink incorporate co-creation activities in their interview sessions to dig below the surface of user behavior and provide tangible findings for our clients. Most of our co-creation activities happen in one-on-one interviews and involve planned exercises that each study participant works through individually. The researcher then synthesizes the outputs from all sessions to uncover underlying themes to drive actionable recommendations. Outputs are also often used in findings workshops with clients or to develop high-level visualizations or models to communicate user behaviors and attitudes.
Co-creation activities allow participants to be introspective and prompt them to show more than they can tell. Combining this method with traditional interviewing is a powerful way to investigate user behavior from multiple angles.